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GEICO drives brand awareness via integrated mobile campaign
Berkshire Hathaway?s GEICO is ramping up its mobile strategy via a new application that is part of its cross-platform marketing campaign that features a television ad and Facebook app.
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Retailers gradually using mobile store locators to drive local foot traffic: study
Retailers and auto dealers are increasingly looking to mobile store locators to help drive local traffic into their locations, according to a new report from Millennial Media.
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Drugstore.com, Beauty.com streamline mobile checkout process
Drugstore.com and Beauty.com are making convenience a top priority by implementing PayPal into their mobile offerings for faster checkout.
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Mobile gambling doubles to $65.7M in 2010: study
Consumers are increasingly playing games on their mobile devices, and a new study shows that revenue from mobile gambling in Britain more than doubled to $65.8 million in 2010.
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Handicapping the mobile payments battle
New technical standards and consumers? extensive use of mobile media put us on the cusp of an explosion in mobile payments.
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