July 27 webinar: How Jos. A. Bank Clothiers is forging a bricks-and-mobile strategy
How does Jos. A. Bank Clothiers, one of the leading menswear retailers, handle mobile commerce in what is increasingly becoming a bricks-and-mobile world? Please register now for this hour-long, free webinar on Wednesday, July 27 at 2 p.m. ET.
The traditional Web site at http://www.josbank.com currently accounts for 10 percent of the Hampstead, MD-based chain?s sales. The percentage of digital-led sales is set to rise with the arrival in April of a mobile site and iPhone application, both accepting transactions. The influence that mobile is set to have on digital sales as well as Jos. A. Bank?s catalog, traditional site and 505 stores nationwide is the focus of this webinar sponsored by mobile marketing specialist 5th Finger, San Francisco.
?What stands out from the rapid evolution of retail and marketing is the growing influence of mobile on all channels, especially store,? said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York.
?In this webinar, Pete Zophy will spell out mobile?s contribution to Jos. A. Bank?s retail and marketing strategy, outlining the various components that contribute toward a customer-friendly shopping experience,? he said.
Part of a continuing series produced by this publication, the July 27 webinar between 2 p.m. and 3 p.m. ET will discuss:
? Creating a mobile experience: Getting key internal stakeholders onboard, mobile Web versus application, and why are most retailers going the way of page-parsing
? Lessons learned, from launching to managing a mobile app
? A retailer?s perspective on the future of the in-store experience
? How to make the jump from mobile commerce to a compelling in-store experience
? Strategies to drive customers in-store.
? Mobile couponing and geo-fencing
? 3 best-practice tips to ensure an effective bricks-and-mobile experience
Peter Zophy, divisional vice president of ecommerce at Jos. A. Bank, will present, along with support from Patrick Collins, CEO of 5th Finger. Rimma Kats, staff reporter on Mobile Marketer and Mobile Commerce Daily, will moderate.
?Mcommerce is a typical mobile starting point for retailers and consumers,? Mr. Collins said.
?Retailers are now going beyond mcommerce to capture consumers where 90 percent of retail sales still occur ? in-store,? he said. ?This mobile evolution is called bricks and mobile.?
