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McDonald?s geo-targeted campaign proves context is king in mobile: keynote - Mobile Commerce Daily

McDonald?s geo-targeted campaign proves context is king in mobile: keynote
MIAMI ? A Nokia exec at the MEF Americas 2010 Mobile Content & Commerce conference said context and relevance are leading the way in the mobile medium, citing a recent McDonald?s geo-targeted campaign as one of the reasons why.
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Brands reward loyalists who check-in to Walmart, Target and Best Buy via Whrrl
Brands such as Philips, Hamilton Beach, Elmer?s, Murphy USA and Seagate are offering prizes to consumers who check-in to Walmart, Target and Best Buy via Whrrl.
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EastNets, BICS unveil new mobile remittance platform
EastNets, a global provider of compliance and payment services, has launched a new mobile remittance platform hosted by Swift.
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RingGo acquires iControl Mobile Payments
RingGo Inc. has entered into agreements to acquire all of the substantive assets of iControl Mobile Payments LLC for an undisclosed sum.
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Beaver Run Resort launches mobile loyalty initiative to engage guests
Beaver Run Ski Resort to implement mobile marketing to engage guests with exclusive specials and loyalty perks, both in and out of the resort.
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