A&E Television Network selected Crisp Wireless to produce and manage mobile Web sites for three of the network's channel brands.

Fans of A&E, The History Channel and Bio will have access to an overview of the channel's primetime line-up, program descriptions, photos, fan polls, trivia games, wallpapers and ringtones.

"Traditional viewers for these channels are being targeted, but there is a strong interest to draw a younger audience," said Boris Fridman, CEO of Crisp Wireless, New York.

"A multichannel strategy is created to [facilitate] loyalty and create an offering that will have consumers going from their computer, to their phone, to their television and back and forth between the three," Mr. Fridman said.

Crisp Wireless creates mobile offerings for media and entertainment brands. Its main product, the mLogic platform, allows companies to create rich media features including audio and video, interactivity with quizzes and polls, commerce services to sell mobile content, text messaging and integrated data feeds for content management.

"This Day in History" will be available on The History Channel's mobile site. It focuses on events that happened in history on the day the show airs on television. The focus usually falls into categories such as technology, sports, government, military and entertainment.

Users also have the option of signing up to receive "This Day in History" SMS alerts on their cell phone.
On the Bio site, fans can read biographies of celebrities, politicians and other public figures.

"The strategy is ultimately to grow the audience by creating a product that is unique for mobile," Mr. Fridman said. "We have a very strong presence in media and we want to help A&E create a mobile presence and monetize it. You have to focus and our focus is the media companies.

"We've done successful campaigns with media magazines and now we're getting established in TV," he said.

Crisp Wireless customers include USA Today, Tribune Interactive, NBC Universal, Bravo Media, Hearst Magazines, Hachette Filipacchi and Paramount Pictures.

"For A&E we are seeking to build its power and monetize a solution, and that's not a simple task," Mr. Fridman said. "We want to maintain the integrity of the brand and grow traffic and discovery.

"Two to three years ago the mobile Internet was about adolescents and young people," he said. "With A&E and other brands you can now see a much more varied audience -- really the mainstream of consumers," he said.