NewsBeat Social is a news video publisher that creates snackable videos that only air on social media. The brand is being backed by advertisers Coast Products, a flashlight manufacturer and Intel and is now listed on NASDAQ, revealing how disruptive social media has been for news. 

?If you consider the value chain of what a news publisher used to do vs. today, NewsBeat Social is only focused on the news part,? said  ?Audience, distribution, etc., is now the role that Facebook and social media play. 

?Even monetization involves paying social platforms going forward, since social platforms can bring brands any audience, versus selling brands just access to a news publishers audience like newsprint or TV models,? he said. ?So rather than merging, I think news publishers are just becoming more specialized on the part of the value chain they do best - the news.?

NewsBeat Social is a mobile video producer with videos that never exceed one minute and are only available for viewing on social media platforms. The videos are congruent with how consumers behave on social media and vie for their attention in a convenient manner but also cover the major headlines. 

Intel has run past ad campaigns on NewsBeat videos and Coast Products is a current advertiser. The campaigns run as pre-roll ads and also within branded wrap-around images on news videos. 

The modern news outlet is now available for individuals to invest at $5.00 a share for its common stock.  

While a significant number of publications are arriving on the scene with similar tactics, NewsBeat Social is attempting to corner the video market with a strategy that fits in with consumer interest. Social media is no longer just a platform for entertainment and has become a serious news outlet ? sometimes even a part of the news itself ? creating strange bedfellows as traditional news organizations and new media are forced together (see more). 

After years of failing to innovate on the digital front, the newspaper industry is also now jumping in, with the next few years critical to whether traditional print brands can survive in a new era of decentralized news consumption, according to a recent report from PricewaterhouseCoopers (see more). 

?Coast products, a manufacturer of flashlights, is an advertiser,? Mr. said ?Intel has also run programs with us in the past. 

?NewsBeat Social programs use pre- and post- roll ads from the brands that are then wrapped around our news reports,? he said. ?We select news reports that fit the brands' target market and objectives, and then promote the news post to their target audience.?