The Gothamist is providing advertisers with a social media button that leads readers to their Snapchat page, driving visibility for brands on the popular social media platform. 

The online news publication is one of the publishers leveraging a new technology from GlassView that makes brands? Snapchat channels more accessible to consumers. With Facebook recently downgrading publishers' posts in news feeds and Snapchat continuing to become more popular, media companies are paying close attention to where they place their bets. 

Mobile users that click on the icon, who already have Snapchat, will be brought to the photo-sharing app to add the brand?s account by simply pressing a button. The brand account, such as Discover LA, will appear and users can select Add Friend or Dismiss, which immediately completes the chosen action. 

Recently, Facebook announced that it is going to be valuing content from friends and family over publishers? content on users? news feeds, which means Snapchat may be in the running to become more of a publishing and brand-centric platform following GlassView?s launch. 

Makeup brand Urban Decay leveraged Snapchat to bring beauty product augmented reality experiences into the mainstream by giving users a preview of its try-on application through a special lens filter that shows what different lipstick shades would look like on someone's face (see more). 

Energy drink brand Red Bull also appealed to the masses with sponsored Snapchat filters that celebrated the first official day of summer, prompting users to share photos with their own interpretations of how they are celebrating the season (see more). 

"To appeal to younger markets, publishers and advertisers must take Snapchat seriously," said James G. Brooks, founder and CEO of GlassView. "GlassView's Snapchat integration technology significantly streamlines the process, making site content more appealing and engaging to young audiences, which can lead to increased return on investment."