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Westwood One distributes Dennis Miller Show via mobile phone

Author

Giselle Tsirulnik

Mobile technology specialist uVuMobile Inc. signed an agreement with audio content and programming provider Westwood One to distribute The Dennis Miller Show via mobile phones.

Fans can download the application at www.uvumobile.com/dms or by texting DENNIS to 72600 on their mobile phone to listen to The Dennis Miller Show live weekdays from 10:00 a.m. to 1 p.m. EST. The recordings will be available at all times once the show has aired.

The use of uVuMobile's uVuRadio mobile phone application makes this download process possible. The application combines the live broadcast along with generated images to give users access to the show regardless of their location.

The uvumobile.com/dms mobile platform will be selling visual and audio advertising slots to marketers trying to target the Dennis Miller Show listeners who have data-enabled mobile phones. Additionally, uVuMobile aims to help broadcasters create new revenue streams with subscriptions, premium SMS, contests, mobile advertising and mobile commerce.

UVuMobile offers backend media hosting, application development, mobile marketing, messaging, content aggregation, billing, advertising and other services directed towards the mobile business-to-business market. These services are also sold to entertainment brands, carriers, developers, aggregators, distribution partners and other players in the mobile value chain.

The Dennis Miller Show is one of Westwood One's newest programs and is available for $3.99 a month for mobile downloads. Westwood One (www.westwoodone.com) serves more than 5,000 radio stations. It is managed by CBS Radio.

Through its Metro Networks/Shadow Broadcast Services subsidiary, Westwood One provides local content to the radio and TV industries including news, sports, weather, traffic, video news services and other information.

Another Westwood unit, SmartRoute Systems, manages traffic information centers for state and local departments of transportation, and markets traffic and travel content to wireless, Internet, in-vehicle navigation systems and voice portal customers.