Old Navy matches flip-flops to emoji use in summer promotion
Old Navy?s summer campaign puts a new spin on emojis with a mobile-optimized site that predicts shoppers? perfect pair of flip-flops based on their icon use.
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Chipotle continues winning streak of text-to-win campaigns with MLS partnership
Chipotle Mexican Grill is continuing its tried-and-true method of SMS-based promotions by offering consumers a chance to win a trip to Denver for AT&T Major League Soccer All-Star Week to kick off the new partnership.
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NBA?s flagship store drives sales via mobile devices
The National Basketball Association has teamed up with sports merchandise retailer Fanatics to open a new flagship store in New York and equip associates with mobile devices to ramp up in-store sales.
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33pc who use social for customer service get no response: study
Research showing that 33 percent of consumers who contact brands on social media with a customer service question never get a response suggests that companies are not meeting consumer needs even though social is a commonly used channel, according to The Northridge Group.
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Residence Inn taps augmented reality-enabled social hours to fuel stays
Residence Inn by Marriott is driving interest in its social hour by enabling guests to use augmented reality application Blippar to scan beverage coasters with their smartphones to access suggested food and beer pairings and customizable selfies.
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