Bel Brand?s cheese brand The Laughing Cow is mixing together big names in food and social media with mobile advertising for its Reinventing Snacking campaign, playing into the consumer trend of sharing images of food on social media. 

A variety of experts in the foodie industry and social media game are partnering with the Laughing Cow to bring fans advice on how to best reinvent their snacking habits, incorporating its cheese products into recipes and tips. The initiative follows a serious of mobile ads, which encourage users to spin a wheel for interesting snack ideas. 

"Understanding where consumers are consuming content throughout the day reinforced the importance of mobile," said Alexis Berger, senior vice president of sales at Kargo. Kargo is the publishing platform behind the mobile advertising campaign. 

The Laughing Cow has recruited numerous chefs and photographs such as Chef Sarah Simmons, Brittany Wright, Kristen Hess, Samantha Roby, Meagan Cignoli and Chef Paul Osher to share tips on how to create the best foods and how to photograph them best to share on social media. The cheese brand is sharing multiple recipes and tips on its social media pages through Facebook, Twitter and Instagram. 

Chef Sarah Simmons from New York's Birds & Bubbles advises consumers to keep snacks simple by only using three ingredients with combinations of unexpected flavors such as creamy cheese with a slice of an apple. Photography experts Brittany Wright of Wright Kitchen, Kristen Hess from Chicago Food Authority and Instagram celebrity Samantha Roby suggest using bright colors and textures to create the best photos of food to share on Instagram, Facebook and Twitter.

The trend of social media sharing images of food and numerous platforms is not slowing down, and marketers are keen to leverage this. The Laughing Cow is sharing enticing photographs of its products in recipes that embody the notion of reinventing snacking to better promote its items. 


The Laughing Cow's mobile spin the wheel advertising campaign 

The foodie experts within the campaign have also taken to social media to share their experience at a variety of the Laughing Cow Reinventing Snacking events. For instance, Ms. Simmons shared a photo of herself with the Laughing Cow mascot at an event. 


User's results when interacting with the mobile campaign 

The brand also shared mobile advertisements, which depicted a wheel users spun to be given an inventive recipe incorporating the Laughing Cow?s cheese. These mobile ads appeared on a variety of mobile Web sites such as Newsweek. 

Brands often take to social media to leverage consumer fueled trends, attempting to connect through common interests. 

Recently, marketers flooded social media on the first day of fall with engagement-driven posts, but their efforts mostly fell flat due to a lack of originality (see more). 

Amazon, PepsiCo?s Mountain Dew and GE also quickly embraced Snapchat?s new category of filters that leverage facial recognition technology as pressure grows on brands to engage mobile users in a more organic way than standard ads (see more).