Evian is raising its mobile profile via new targeted banner ads that lead users to videos, a mobile app and the company?s Facebook page.

The mobile banner ads promote the new Evian babies. The ads are running within Pandora?s iPhone app.

?Millions of people listen to Pandora on mobile devices and that reach, coupled with our precision targeting, presents advertisers with a winning combination for successful mobile campaigns,? said Kim Luegers, director of mobile and emerging media.

All about mobile
The Evian mobile banner ads read ?The Evian babies are back. Click to watch.?

Once users tap on the ad it expands and features a video.

Consumers can click on the video to see the babies dance.

Additionally, users can share the video with friends and family.

The company is also integrating social with its campaign.

Via the ad, consumers can click on the Facebook tab to visit the company?s page and to interact further with the brand.

App downloads
In addition, the ad is helping increase the company?s app downloads for its Evian Let?s Baby Dance app.

Through the app, consumers can take pictures of themselves or a friend and add a baby to their T-shirt in the pictures.

Users can upload their submission online as well.

Running a targeted app is essential for a company such as Evian.

They are not only boasting their presence in the mobile space by being on smartphones, but they are also engaging with consumers and building brand awareness.