General Motors Corp.'s Cadillac is serving advertising on the mobile sports Web site of CTV, Canada's largest private broadcaster.

Earlier this week, CTV launched TSN Mobile using Quattro Wireless' mobile advertising network. TSN Mobile is the portable version of Canada's leading sports Web site at http://TSN.ca.

"We have secured Cadillac as one of the first initial brand advertisers on TSN Mobile promoting a few of their different automotive models," said Lars Albright, vice president of business development for Quattro Wireless, Waltham, MA.

"They recognized that TSN Mobile is a great opportunity to reach consumers that would be relevant for them," he said.

The Cadillac brand is GM's luxury auto marquee.

Cadillac is serving CPM banner ads on CTV's TSN Mobile that link to a branded mobile microsite where consumers can learn more about various Cadillac models and view images.

TSN's target demographic is sports enthusiasts ages 18 to 42, skewing male.

"TSN Mobile will attract other advertisers from the automotive industry and consumer products such as electronics brands that match well with that demographic," Mr. Albright said.

CTV tapped mobile advertising network Quattro for a global mobile ad network and site mobilization deal.

Marketers work with Quattro to design, develop and serve targeted and interactive campaigns to Quattro's network audience.

The CTV partnership extends Quattro's international presence and foothold into Canada.

"Both CTV and Quattro believe that there is growing demand for high-quality mobile Internet sites in the Canadian market," Mr. Albright said. "TSN is one of the largest sports properties in the Canadian market.

"We have the goal of giving sports enthusiasts all their favorite content in a mobile format adapted to all devices in the market," he said.

The TSN Mobile site is completely ad-supported.

"Quattro handled all aspects of the mobile platform and services," Mr. Albright said. "We're promoting the site, driving traffic to it and selling both CPM and CPC ads."

Through Quattro's platform, CTV's wired site content can be configured for mobile with the layout and intuitive navigation specifically adapted for all types of mobile handsets.

CTV will leverage Quattro technology to capitalize on emerging revenue opportunities in the mobile space.

Quattro implemented the build and hosting of CTV's mobile site.

The company serves and sells the mobile ads for CTV and tracks traffic results with analytics and ad-targeting to reflect it.

TSN Mobile is the first in a series of mobile sites that CTV will launch.

The TSN site is specifically tailored to deliver up-to-the-minute sports news, scores and statistics to any mobile device with Internet capabilities.

TSN Mobile features news and information from http://TSN.ca.

Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to Quattro's network audience.

CTVglobemedia has an average of 7.9 million unique visitors and 312 million page views each month.

CTVglobemedia's multimedia platforms include wired Web sites, user-generated content sites, mobile content and video-on-demand.

"CTV will run TV broadcast and print ads, but we're starting by promoting it online to people who are getting TSN on their PC to make them aware that they can have that experience wherever they go on a mobile device," Mr. Albright said. "We've installed a site redirector between online and mobile.

"We're using mobile search engine optimization and send-to-a-friend functionality, letting consumers send text messages with links to mobile pages to take advantage of the viral component."