ShurTech Brands? Duck Tape is showing off its fun products by fastening together a multichannel campaign with mobile and 360-video, as well as extra social media support to follow along on a road trip. 

Duck Tape brand ambassadors Alana and Ryan are showing off the manufacturer?s products while traveling in a branded RV to visit consumers finding unique ways to use the tape. Video on YouTube and social media will keep followers up to date on what is happening on the road, while 360-video is likely to grab their attention and fully immerse them in the campaign. 

?Duck Tape has evolved beyond being America?s favorite fix-all, so we sought out to uncover the many creative uses of duct tape and celebrate the ingenuity made possible by duct tape enthusiasts and communities across the country,? said Krista Baddour, manager of content marketing at ShurTech Brands, LLC. ?We met with risk-taking snowboarders, innovative engineers and crafty artists ? and each one of them had a different story to tell of why duct tape matters to them and how duct tape brings the experience to life.?

The video campaign first started off with a trailer of the road trip, featuring clips of the two friends, the Volkswagen bus they are traveling in and the activities they partake in. The campaign follows Alana and Ryan traveling to six destinations in the United States, where they interact with new people and participate in various activities involving Duck Tape. 

Each episode airs on YouTube throughout August and September, featuring a different location and is roughly five minutes long. Each episode shows the friends participating in one event or activity native to the town they are in, and is accompanied by a series of images on social media that showcase moments of their time spent there. 

A 360-degree video of each destination is also being shared on social media that features one eye-popping moment of the trip in which viewers can move around the space. For instance, the first episode features Ryan and Alana visiting Mt. Banker, Washington to participate in the legendary Banked Slalom, where many snowboarders showed off how they use duct tape while competing. 

An extra video featuring a snowboarder riding down allows users to move their smartphones around to see a 360-view of the mountain. Social media users that post with the hashtag #DTRoadTrip will be automatically entered for a chance to win $5,000 worth of prizes. 

Virtual reality and 360-video are becoming significant tools for marketers attempting to stand out and connect to consumers. 

For instance, digital weather service AccuWeather recently precluded a 400 percent increase in monthly video views by introducing 360-degree mobile videos for a more immersive consumer experience (see more). 

General Electric was also one of the brands demanding consumer attention within New York Times mobile articles via advertisements in the form of 360-degree videos that allow users to explore the ad space by moving their smartphones (see more). 

?One unique aspect about this campaign is the use of 360-degree video technology to highlight how those stories are told,? Ms. Baddour said. ?Duct tape fans can immerse themselves in this interactive series, witnessing those stunning views and experiencing those creative moments come to life. 

?From snowboarding down a mountain to getting a behind-the-scenes look of a music video, the content is provided in captivating platforms to allow them to be a part of that journey, right from their mobile device,? she said.