Footwear manufacturer DC Shoes Company is reaping the benefits of viral marketing with a sponsorship of a YouTube video that has taken off on social media, promoting its merchandise and securing a positive brand image with its fans. 

Motorbike stunt rider Robbie Maddison and DC Shoes partnered to complete a head-turning feat and share footage of the event via YouTube. Mr. Maddison grabbed the attention of social media users worldwide, advertising DC products while completing a three-year dream when he surfed Tahiti ocean waves on a motorbike. 

Robbie Maddison and DC Shoes have been a trending topic in recent days following the launch of a video on YouTube. Within two days the mobile video received more than 9.3 million views. 

Fans were captured by the high quality footage and beautiful backdrop of Tahiti, while Mr. Maddison completed a stunt previously unseen. DC Shoes assisted the stuntman in the three-year journey to develop a motorbike that could function on water and test it out. 


Robbie Maddison rides by canoers in Tahiti

The video, entitled Pipe Dream, features the stunt rider on the modified dirt bike surfing the waters of Tahiti. Various footage shows Mr. Maddison riding by unsuspecting swimmers, kayakers and surfers along with aesthetically pleasing views of nature. 

However, the climax of the video that keeps viewers hanging on the edge of their seats is when the rider enters a large, dangerous wave and it seems to crash around him. A view brief moments leaves fans wondering, but finally Mr. Maddison emerges from the wave still riding and unharmed. 

DC Shoes and Mr. Maddison have also partnered to design a shoe, and the brand is riding the waves of the viral campaign in the product?s promotion. The footwear manufacturer has created a micro site for desktop and mobile for fans of the video to view stills and extra content regarding the Pipe Dream video. 

The brand also shared a teaser trailer via YouTube to promote the behind-the-scenes footage, which will show fans what went into creating such a significant stunt. DC is known for content similar to this, and often sponsors various skateboarders and stunt performers. 

These promotional stunts allow for the brand to secure its image with extreme sport and skateboard fans, which is its main demographic. 

Mr. Maddison is known for similar stunts on his motorbike such as performing a backflip over the Tower Bridge in London and jumping almost 400 feet over the San 

Diego Harbour, as well as holding a worldwide record for long distance jump. 

There are many factors that attributed to the viral success of the Pipe Dream film, and DC?s loyal fans could have been a vital part of it. 

Marketers should focus on brand loyalty when creating content for social media, as consumers are more likely to share content from a brand they are dedicated to, according to a new report from Acquity Group (see more). 

Unilever's Dove is another brand with a formula for successful video and continued its streak of viral successes with an entry prior to this past Father?s Day that depicted men first learning their partners were pregnant while simultaneously promoting the brand?s Men+Care line (see more). 

DC Shoes and Mr. Maddison have also partnered to design a shoe, and the brand is riding the waves of the viral campaign in the product?s promotion. The footwear manufacturer has created a micro site for desktop and mobile for fans of the video to view stills and extra content regarding the Pipe Dream video. 

The brand also shared a teaser trailer via YouTube to promote the behind-the-scenes footage, which will show fans what went into creating such a significant stunt. DC is known for content similar to this, and often sponsors various skateboarders and stunt performers. 

These promotional stunts allow for the brand to secure its image with extreme sport and skateboard fans, which is its main demographic. 

Mr. Maddison is known for similar stunts on his motorbike such as performing a backflip over the Tower Bridge in London and jumping almost 400 feet over the San Diego Harbour, as well as holding a worldwide record for long distance jump. 

There are many factors that attributed to the viral success of the Pipe Dream film, and DC?s loyal fans could have been a vital part of it. 

Marketers should focus on brand loyalty when creating content for social media, as consumers are more likely to share content from a brand they are dedicated to, according to a new report from Acquity Group (see more). 

Unilever's Dove is another brand with a formula for successful video and continued its streak of viral successes with an entry prior to this past Father?s Day that depicted men first learning their partners were pregnant while simultaneously promoting the brand?s Men+Care line (see more).