Sprint and the National Football League will be broadcasting live NFL game coverage to Sprint wireless subscribers in a deal that portends major revenue for both players.

The coverage will be provided by NFL Network and will include red-zone drives and other critical moments of all games televised on NFL Network this year. Verizon Wireless also inked a video deal with the National Hockey League.

"We believe that users of mobile devices continue to want to get content whenever and wherever they are," said Dave Mellin, a communications manager at Sprint, Overland Park, KS. "We allow our fans to see portions of live games if they don't happen to be in front of their television or PC."

The show will feature replays, in-game highlights and analysis from that game night's action. The halftime show features host Rich Eisen and analysts Steve Mariucci, Marshall Faulk and Deion Sanders.

The live telecast is available to Sprint subscribers at any time through NFL Mobile and Sprint TV. To access NFL Mobile, Sprint customers can text "NFL" to 7777.

More than 1 million Sprint customers have downloaded NFL Mobile. It delivers stats and scores, official play-by-play, video highlights and customizable text alerts to Sprint subscribers with information updated every 10 seconds on game days.

The immediacy of the mobile channel makes it a good partner for sports events.

However, Sprint is not the only mobile carrier making sports moves.

Verizon Wireless customers now have access to NHL video alerts, allowing hockey fans to receive video messages on their mobile phones with game highlights moments after they actually happen.

The NHL game highlights can be bought as a package deal for $2.99 a month per team by visiting www.verizonwireless.com/nhl and clicking the alerts tab.

"For the NHL, it's about growing the game and making it accessible to our fans, who are the most tech-savvy of all the four major sports leagues," said Kerry McGovern, a publicist for the National Hockey League. "It's meeting them through their preferred means and giving them access to the game when they want, how they want it."