Turner Broadcasting has expanded its partnership with mobile broadcast television company Flo TV Inc., a subsidiary of Qualcomm Inc., to bring consumers CNN Mobile programming.

The mobile channel includes programming from CNN U.S., CNN International and HLN, as well as CNN.com content.  The channel will be available on the Flo TV Personal Television and Flo TV Auto Entertainment platforms, in addition to its current availability as part of AT&T Mobile TV.

?We think that mobile overall is one of the biggest stories about the way consumers experience content period,? said Louis Gump, vice president of mobile at CNN, Atlanta. ?Mobile TV is part of that tidal wave of morphing consumer behavior, and we?ll see publishers like CNN expanding our offerings in really interesting ways.

?I think that mobile is as different from online as TV is to radio, but we?re still at the early stages of figuring out what that means,? he said. ?A lot of advertisers on TV are perfect for this new medium, and there are campaigns including the insertion of location that are specific to the mobile platform.

?Mobile will be a rich medium for advertising going forward?mobile video advertising in particular.?

CNN, a.k.a. Cable News Network, is a U.S. cable news network founded in 1980 by Ted Turner. It is a subsidiary of Time Warner?s Turner Broadcasting System Inc.

Flo TV offers full?length simulcast and time?shifted programming from brands such as ABC, Adult Swim Mobile, CBS, Comedy Central, Disney Channel, ESPN, Fox, Fuel TV, MTV, NBC, Nickelodeon and SoapNet.

Mobile TV taking off
Live coverage of top U.S., world, political, health and entertainment news will be available to Flo TV subscribers through a dedicated 24/7 CNN Mobile channel, which showcases popular programming from CNN/US, CNN International and HLN.

Featured shows include Anderson Cooper 360, Larry King Live, Amanpour, Backstory and Morning Express with Robin Meade.

The Flo TV service is currently available on multiple platforms, including the recently launched Flo TV Personal Television, the first-ever portable digital television with a dedicated network.

In collaboration with Audiovox, Flo TV also offers Flo TV Auto Entertainment, an in-vehicle entertainment system that delivers mobile TV.

Additionally, iPhone and iPod touch users will soon be able to view Flo TV?s live mobile TV service at the flip of a switch with the mophie juicepack TV. 

Flo TV transmits the mobile TV channels in real time, so no downloading, sideloading or buffering is required.

?Mobile TV is a really big deal,? Mr. Gump said. ?There will be a lot of different ways to reach consumers, and a lot of different ways that consumers will be looking for CNN, and we want to look for most innovative companies with the biggest connections to consumers and be there for them wherever they want to engage with us.

?Flo TV is a logical partnership for us and extension of our brand,? he said.