Fox is using mobile to promote its new comedy "Glee" during a fall hiatus.

Fans can call 419-329-4868 and listen to messages from the stars of the show, leave messages for the actors to hear, listen to voice messages from other fans and maybe get a call back from one of the actors. Consumers can opt-in to receive text alerts when new messages are available.

"It's a way for our viewers to connect to the characters on the show," said Jason Clark, Fox spokesman, Los Angeles. "We do anything to bring them back into show, like Facebook pages and character Tweets, this is another way for fans to connect Fox."

Glee is a comedy about a high school glee club, the outcasts of the school. The show is in its first season and has received critical praise and a cult following.

The show is set in Lima, OH and the number's area code is for Lima, giving a nod to fans of the show.

Fox is using SayNow, a free service used by celebrities and regular consumers as a way for people to communicate with groups. SayNow claims to be unique because it is using voice, unlike text messages, blog posts or emails which can be written by somebody else.

Currently SayNow has more than 10 million users.

As of press time more than 5,000 fans have listened to the messages from Glee cast members and more than 4,000 have been unique callers.

Every user?s real number stays private on SayNow, the SayNow number is linked to the user?s current device.

When a consumer calls the Glee SayNow number they are presented with a promotional message urging them to continue watching the television program.

Consumers calling from a mobile device can have the SayNow service notify them with a phone call or a text message whenever a Glee cast member leaves a message.

The reminder service is free but carrier charges may apply.

If a consumer calls from a landline, SayNow will offer to call back that phone number when additional messages are posted or ask the consumer to register at SayNow.com so email notifications can be implemented.

Consumers can leave messages for the cast of Glee or respond to messages left by other fans.

The service also lets fans forward messages and save them as favorites.

SayNow said that sometimes the celebrity will actually answer the phone line.

Mr. Clark said that Fox's demographic is consumers between the ages of 18-49.

"Glee has a huge teen and 18-34 demographic," Mr. Clark said. "More people than ever, as you probably know, use mobile and texting.

"It's more teens and young people that use phones more than ever, so it's one additional way to connect with those viewers," he said.