Ford Motor Co.?s Sync has been updated to let consumers turn their automobiles into mobile Internet hotspots by accessing WiFi.

The WiFi system is powered by a consumer?s USB mobile broadband modem. The new capability will be standard on select Sync-equipped vehicles with no additional hardware or subscriptions beyond the modem.

?This adds more value to the consumer by leveraging their devices, which they already pay for, and making them more valuable by extending the capability into the car,? said Alan Hall, technology communications manager at Ford Motor Co., Dearborn, MI.

?It makes our products more attractive and adds more convenience and value to our customers,? he said.

Ford is one of three surviving U.S. automakers with brands such as Ford, Lincoln, Mercury and Volvo. It was the only one of the Big Three car companies not to take government funds during the bailout process earlier this year and in 2008.

WiFi road trip
WiFi capability will be included in the second generation of Sync, set to launch next year.

When Sync sees a new WiFi device for the first time, the driver must allow that device to connect. This prevents unauthorized users from piggybacking on the signal.

Standard WiFi Protected Access 2 (WPA2) security protocols will be in force. Only owner-permitted devices will be able to access the network.

Consumers can insert their air card into Sync?s USB port and it will produce a secure wireless connection that will be broadcast throughout the vehicle.

Mr. Hall said the strategy behind the new capability comes from Ford?s desire to improve its products based on consumer feedback and trends in the marketplace.
  
Studies by the Consumer Electronics Association found that some technology-enthusiast drivers desire a connected communications and information system in their vehicles.

Another study found that more than one-third of Americans surveyed would be interested in the ability to check email and access Web sites in their vehicles.

Ford said its Sync WiFi capability service is factory-installed, whereas competitors' systems are dealer-installed and require a bolt-in receiver and transmitter.

Additionally, Ford said competitive systems cost approximately $500 for equipment and installation and come with a monthly subscription fee.

Ford recently teamed up with Best Buy to promote its Sync technology at Best Buy Mobile stores.

The partnership is in an effort to build brand awareness for Ford?s Sync in more than 30 stores in Texas throughout the month. Nationwide expansion is planned for next year (see story).

Mr. Hall said the new Sync mobile Internet service will be suitable for anyone interested in WiFi capability in their car.

?There will probably be particular interest for families with children traveling in the backseat that can utilize the capability during road trips,? Mr. Hall said.