Entertainment company Good Luck Gamblers is rolling the dice at mobile with the launch of an iPhone application designed to bring consumers luck.

Lucky Gambling Days 2009 offers 365 days of Daily Luck Forecasts based on Western and Chinese astrological data. Appealing to every gambler's greatest desire, which is winning, Lucky Gambling Days 2009 is designed to bring consumers fun -- and hopefully money -- to the tables.

"The launch of the iPhone app was in response to customer's requests," said Phil Kelly, president/CEO of Good Luck Gamblers, Las Vegas, NV. "We have packaged our Lucky Days data in wall calendars and annual planners in the past, and as part of our on-going dialogue with customers, we routinely ask what they would like to see in the future.

"We heard that iPhone/iPod touch apps would be great," he said.

The target demographic is global gamblers.

With legalized gambling in more than 150 countries around the world, new casinos opening or existing ones expanding, and destination gambling -- resort locations with gambling -- on the increase, the overall market is huge.

"We are targeting a subset of this global market with our first app, specifically those gamblers over 21, having an iPhone or iPod touch and reading English," Mr. Kelly said. "Based upon feedback, we will look to localize in languages that are most requested."

Good Luck Gamblers LLC provides a unique line of Good Luck Tips and Forecasts for Lucky Gambling Days based upon a proprietary astrological process.

Gamblers using the iPhone app can find their lucky gambling days by entering their birthday and choosing whether they want their forecast based upon Western Astrology or Chinese Astrology.

They will see their Gambler Profile and what days are Super Lucky, Very Lucky or Lucky.

They will also discover their lucky number, their lucky day of the week or lucky hours of the day, as well as their lucky colors.

In addition to the 365 Daily Gambling Luck Forecasts, Lucky Gambling Days 2009 provides other information on Lucky Gambling Tips, where they can find the best Lucky Charms, and they can play the new Instant Luck Game.

The contributing astrologists are two of the world's most well regarded and referenced in their field.

Good Luck Gamblers has another app in development, which will be released later this year.

In addition to the new iPhone/iPod touch App, Good Luck Gamblers offers hundred of accessories and jewelry items, uniquely designed for casino-goers interested in maximizing their gambling luck.

Products include annual planners, calendars, pocket guides, amulets, good luck charms, four-leaf clover jewelry, Feng Shui items, Western and Chinese astrology jewelry, business card cases, mobile phone charms, coins, cuff links, golf sets, poker card guards, money clips, watches, lighters and fashion T-shirts.

"Lucky" necklaces, pendants, earrings and charms can be found at http://www.goodluckgamblers.com/shop.

Additional Web site offerings include information on special offers and events at casinos, astrology forecasts, lucky tips and signs of the day, forums and VIP Clubs.

2010 will mark the introduction of Good Luck Gambler Events and Tournaments, in partnership with a select group of casinos.

"To date, we have sold our products or made custom products for some of the largest casinos in the world," Mr. Kelly said. "This would be our calendars, planners, four-leaf clover jewelry, lucky poker charms, etcetera.

"With the Lucky Gambling Days 2009 App, and another one we are working on, it opens a new path for us with casino marketing organizations," he said. "These discussions are presently underway.

"This app and future advertising will be an additional revenue stream for us."