Mobile-native business networking company rmbrME has launched the first iPhone application dedicated exclusively to helping people network for jobs via their handset: beamME CV.

Users of beamME CV can now send a resume, cover letter and electronic contact card directly from their Apple iPhone or iPod touch, instantly delivering their application package to prospective employers. The app is currently available for sale worldwide through the iTunes App Store for $9.99, but unemployed job seekers are eligible for a rebate that lowers the cost to $6.99.

"Our beamME platform is one of the most popular apps for contact information exchange and mobile networking for business, and the next thing people wanted to do beyond just exchanging cards is looking for work," said Gabe Zichermann, cofounder/CEO of rmbrME, New York. "A lot of people are out of work, and beamME gives you the option of responding to opportunities in real time while it's still fresh in people's minds.

"We want to get people working, so that's why we're offering a rebate for those who are unemployed," he said. "The iPhone doesn't have file-transfer capability built into it, so we built a very simple file-uploading system letting you press a button inside the app to generate an email, attach the resume and you're ready to go."

The beamME CV application provides a default cover letter consumers can edit themselves. Users fill out a digital contact card, and whenever they want to send a beam to someone, they enter either an email address or a mobile phone number, and the app delivers package via SMS or email.

Because job opportunities can arise anywhere, beamME CV was designed to enable fluid distribution of resumes, cover letters and electronic contact cards.

This iPhone application delivers job application data in a format that works on any computer or mobile phone -- not just iPhones.

Hiring managers do not need special software or registration to retrieve the applicant's package, and beamME CV is free of advertising.

The beamME CV application is now available for download from the iTunes App Store for $9.99, but unemployed people and beamME pro owners can get a rebate that lowers the price to $6.99.

As with beamME pro, beamME CV is backed by an unconditional 30-day money-back guarantee.
Consumers can download beamME CV at http://GETbeamMEcv.com

In addition to the reduction in carbon usage its paperless delivery promotes, rmbrME is helping to reforest the earth by planting a tree in partnership with the Arbor Day Foundation for every copy of beamME CV and beamME pro sold.

RmbrME's philosophy is that mobile business networking only works when it is device, carrier and social network independent. It targets business professionals.

"One-third of the audience for beamME pro are CEOs, a very senior, very business-oriented audience, while the primary user of beamME CV will be unemployed iPhone and iPod touch users," Mr. Zichermann said. "We are very focused on business use cases.

"Now, an iPhone could be your best weapon for finding a job," he said.

The marketing tactics of rmbrME involve reaching out to the cadre of blogs and Web sites that do nothing but cover iPhone applications.

"Also, our marketing strategy involves talking to our current user base, as we communicate regularly with them with an opt-in email program," Mr. Zichermann said. "My advice for new app vendors is to build your app in such a way to let you build an actual user list, because while most apps don't know who you are, that's very valuable information.

"If you win the lottery and Apple promotes you, that's pretty exciting, and beamME pro was featured on the App Store home page last month," he said. "Every time our app gets used, someone new gets exposed to it, so by the very nature of the app we get viral distribution."