ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Belvedere Vodka mobile-social effort results in 144M unique impressions

Author

Giselle Tsirulnik












The ambassadors






The Belvedere-branded portal for ambassadors









Mobile?s role














Final take
Here is a video explaining the campaign fully

-->