E! Network is rewarding super fans of reality series Keeping Up with the Kardashians with a series of Snapchat geofilters featured exclusively at locations related to the show, boosting excitement for the new season. 

Fans of the show located in various areas related to the series and its spin-offs, such as New York, Los Angeles, Las Vegas and Miami, will be able to share videos and photos incorporating Keeping Up with the Kardashians filters. The idea is to promote the new season in a medium that has been embraced by the show?s demographic through user-generated content. 

Keeping Up with the Kardashians' new season premieres next Sunday and the E! Network is ramping up the new season by tapping into a mobile destination where the majority of fans are spending their time. 

The filters will be available only at specific locations that are related to the show. For instance, the cast owns a series of boutiques named Dash, where many locations will feature the geofilter. 

The filters all include text reading ?Kardashians hotspot? or ?Kardashians were here? along with an image of the location of the geotag. For instance, at the Commons at Calabasas, a filter that reads ?Kardashian hotspot? in orange and white is featured with an image of the series? iconic house in the lower corner, along with the sign of the city of Calabasas.

The Kardashian family and E! Network are no strangers to mobile and trendy marketing. 

For instance, Kim Kardashian West continued to expand her brand image as an integral aspect of pop culture with a new emoji keyboard, which already has fans and consumers abuzz with its racy images (see more).

Also, E! News improved its video strategy on Instagram recently with branded clips on the social media platform, but most recently its been teasing its upcoming news segments with highlights of what is to come (see more).