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MySpace partners with Vodafone

Fox Interactive Media-owned MySpace inaugurated a new global partnership with Vodafone for MySpaceID.

This will be the first mobile integration for MySpaceID. MySpaceID enables partners to boost registration and activate social community. It will allow Vodafone's customers to simply link to their MySpace account and share their details, interests, content as well as connect with friends.

This partnership comes as part of MySpace's announcement detailing out the "MySpace Open Platform," the social network's structure for open standards-based development products.

MySpace has also announced its support for Google Friend Connect as a component of MySpaceID.

Google Friend Connect is a service that helps Web site owners grow traffic by letting any Web site to easily provide social features.

MySpace's support of Google Friend Connect extends the reach of MySpaceID, empowering the social network to better cater to the long tail of the development community.

MySpaceID, a core product within the MySpace Open Platform, is currently live with implementations including AOL, Flock, Eventful, Flixster and Yoono.

MySpaceID allows users to:

â?¢ Connect MySpace profile data to partner sites
â?¢ Find MySpace friends on a partner site
â?¢ Register on partner sites using their MySpace URL
â?¢ Publish activities from partner sites to MySpace
â?¢ Syndicate activities on MySpace to partner sites

These announcements were made on-site at the Le Web 08 Conference in Paris, France, prior to the keynote conversation between MySpace's chief operating officer Amit Kapur and Tech Crunch founder and co-editor Michael Arrington.

As part of their long lasting collaboration, MySpace and Vodafone have jointly evolved the OpenSocial standard to enhance the MySpace experience in the mobile environment.

With the roll out of MySpaceID Vodafone's customers can simply link to their MySpace account and share their details, interests, content as well as connect with friends.

Netvibes also plans on leveraging MySpaceID to help its users easily connect with their MySpace friends and share activities with them.

MySpace's support of Google Friend Connect is a key next step in widening the scope of what MySpaceID can deliver to the average developer.

MySpaceID will serve major initiatives such as Vodafone and Netvibes and because of Friend Connect's ease of implementation it will be more easily accessible to any small developer seeking to make their site more social.