Warner Bros. is bringing its big-screen superhero film to the small screen with a sponsored 24-hour Discover channel on Snapchat as part of the social media hype to include mainstream consumers in the fan frenzy. 

Snapchat has opened its Discover feature to its second advertiser for the space, with a limited-edition channel for the film Batman v Superman: Dawn of Justice with a guide to the two main characters. Warner Bros. is hoping to continue the hype surrounding the film, and attract users via the photo-sharing application, giving viewers a glimpse into the film with interviews, clips and a look behind the scenes. 

The first slide within the channel focuses on giving users a look into the character of Batman, followed by a similar video for Superman. Viewers can scroll through the channel by swiping right and swiping up to engage with the content they are interested in.

Batman v Superman director Zack Snyder also shared that the thing he was most excited about with the film was bringing Batman and Superman together in an epic battle. Another image shows statistics regarding the two characters as if they were players in a sport about to duel, displaying their height, weight and city of origin. 

Another video entices viewers with a tease on the story?s villain, as the main actors discuss the character paired with an intro into another secondary character, Wonder Woman. 

Reflecting the growing opportunities to reach millennials with super short native engagements on mobile, Warner Bros. also showcased its new film, Central Intelligence, on Snapchat with a quick teaser in the platform's Now This video news channel (see more). 

Spectre 007 also hyped up its release, MGM has partnered with Snapchat for a 24-hour Discovery channel giving fans access to behind-the-scenes and exclusive content (see more).