Shazam is extending its mobile discovery application to Microsoft?s Windows Phone 7, giving music lovers unlimited tagging as part of the launch offer.

The company re-imagined the user interface design for the Windows platform. Now, users can add to their music library using Zune.

?Our strategy has always been to be ubiquitous and to be available on as many mobile platforms as possible to allow anyone to access the best mobile discovery experience no matter the device or operating system,? said Alex Musil, vice president of product marketing at Shazam, London.

?We expect our presence on Windows 7 phones to grow our user base even further,? he said.

Shazam lets consumers experience and share music with others across mobile devices and the Internet.

Shazam has been available to Windows Mobile users since 2009.

Mobile launch
During the initial launch, consumers can use unlimited tagging.

In addition, users will be able to purchase tagged tracks directly from the Zune Marketplace.

Users can sort by recent tags

Users can also sort by date and artist

?Essentially, the functionality is the same but it?s been re-designed and adapted to align with the Windows 7 innovative interface,? Mr. Musil said. ?Shazam users on Windows 7 will be able to access the Zune Marketplace to purchase tag tracks.?

Music collection
Consumers can sync their music collection wirelessly and stream or download tunes from Marketplace.

Here is a screen grab of the application

Additionally, users can browse tags by date, artist and which ones are most recent.

?Shazam is on target to reach the 100 million user mark due to the successful execution of our strategy, which is to make Shazam available on the most popular platforms, devices and operating systems around the world,? Mr. Musil said.

?As a result, Shazam has quickly become not just the best music discovery service but a means through which any brand can engage to market to their consumers in a mobile environment,? he said.