Verizon Wireless runs sweepstakes for Jonas Brothers vacation
Verizon Wireless is giving its customers an opportunity to win a vacation with pop-star icons the Jonas Brothers.
Customers who purchase the Samsung Glyde or Verizon Wireless Juke by Samsung, register online and download V Cast Music with Rhapsody on their PCs will have the chance to be entered into a sweepstakes to win a trip to The Bahamas to see the Jonas Brothers perform at Atlantis, Paradise Island resort on Dec. 13.
"The sweepstakes is only a piece of our strategy here," said Brenda Raney, spokeswoman at Verizon Wireless, Basking Ridge, NJ. "V Cast is one of our products that helps our artists promote their music.
"The trip to the Bahamas is one opportunity for the Jonas Brothers to see their fans," Ms. Raney said. "This initiative helps drive the use of V Cast and help our artists increase their sales in a way they can track and quantify the impact."
Between Sept. 2 and Nov. 1 customers who purchase or upgrade to the Samsung phones at participating Verizon Wireless or Circuit City locations, register the buy online.
As a result they install Verizon Wireless' V Cast Music with Rhapsody software on their computers will be able to instantly download four complimentary live versions of songs from the Jonas Brothers' new album, "A Little Bit Longer."
Customers will also have the chance to be entered to win a trip to Atlantis to see the Jonas Brothers.
Fans can get Jonas Brothers songs, including their latest single, "Burnin' Up," as full-song downloads, ringtones or ringback tones.
Customers who subscribe to V Cast Music with Rhapsody, Verizon Wireless' music can download Jonas Brothers music to their PCs free of digital rights management software that restricts how and where music can be played.
The music can then be side- loaded to the Samsung Glyde or Verizon Wireless Juke by Samsung. customers with the Samsung Glyde can also download songs over-the-air.
The sweepstakes' grand prize includes premium tickets to the private performance concert featuring the Jonas Brothers at Atlantis, Paradise Island, roundtrip airfare, hotel accommodation, car service and $500 spending money.
The Jonas Brothers - Kevin, Joe and Nick - have taken the world by storm, creating headlines and hysteria with their sold-out tour from coast to coast.
The brothers have been honored with two 2008 MTV Video Music Awards nominations, "Video of the Year" and "Best Pop Video," and recently starred in the Disney Channel original movie "Camp Rock," which averaged 8.9 million viewers and was the network's most-watched non-sequel movie ever.
They also shot their own reality TV series, "Jonas Brothers -- Living the Dream" and this fall will star in their own Disney Channel comedy series, "J.O.N.A.S."
This initiative helps the Jonas Brothers expand their brand faster and it allows them to interact with their fans in a very personal way on a very personal device," Ms. Raney said.