July 27 webinar: How mobile text alerts and location affect consumer retail behavior
Please click here to register for the free webinar
How do American Eagle, REI, The North Face and Sonic roll out location-triggered SMS alerts that influence consumer behavior? Register now for the July 27 free webinar with case studies and Harris Interactive research from sponsor Placecast.
The hour-long webinar, which is part of the Mobile Marketer webinar series, will discuss strategies and tactics for retailers and marketers to communicate with consumers via text alerts that are triggered by GPS location and time. Attendees will also gain exclusive access to new Harris Interactive research on consumer receptivity to location-based mobile marketing.
?SMS alerts, based on opt-in, is certainly influencing the way that retailers and marketers communicate with consumers in an age where targeted, speedy marketing delivers equally quick results,? said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily.
?Throw location-based marketing into the equation with SMS and the early-adopting retailers can mold retail behavior once consumers receive such permission-based text alerts,? he said.
The webinar panel participants comprise Kathryn Koegel, marketing practice lead of Primary Impact, New York, and Alistair Goodman, CEO of Placecast, San Francisco.
Mobile Marketer Associate Editor Dan Butcher will moderate.
Based on two waves of data from Harris Interactive, the webinar will discuss consumer receptivity to communication with retailers via text alerts.
Webinar themes:
? Which consumers are most interested in location-triggered SMS alerts, what types of alerts they prefer and how these alerts are changing their retail behavior once they receive them
? Case studies from Sonic, American Eagle, REI and The North Face about receptivity and response to such SMS alert programs using location-triggered SMS alerts in key markets nationwide through Placecast, which then surveyed recipients pre- and post- receipt to test receptivity and actions taken
? Demographic targets information on best practice in SMS alert marketing, especially around developing a messaging strategy, frequency control, effect of location targeting, latency to response and measurement
Questions will be answered during the course of the webinar.
FREE WEBINAR
Title: How mobile text alerts and location affect consumer retail behavior
Date: Tuesday, July 27
Time: 2 p.m. to 3 p.m. ET
Focus: How do American Eagle, REI, The North Face and Sonic roll out location-triggered SMS alerts that influence consumer behavior?
Based on two waves of data from Harris Interactive, the webinar will discuss consumer receptivity to communication with retailers via text alerts that are triggered by GPS location and time.
The webinar will outline which consumers are most interested in SMS alerts, what types of alerts they prefer and how these alerts are changing their retail behavior once they receive them.
Webinar registrants will get first-hand expert advice and tips, along with case studies that will help retailers and marketers make decisions relating to effective location-based SMS alert marketing.
Panelists:
? Kathryn Koegel, marketing practice lead, Primary Impact
? Alistair Goodman, CEO, Placecast
Moderator:
? Dan Butcher, staff reporter, Mobile Marketer and Mobile Commerce Daily
Webinar themes:
? Which consumers are most interested in location-triggered SMS alerts, what types of alerts they prefer and how these alerts are changing their retail behavior once they receive them
? Case studies from Sonic, American Eagle, REI and The North Face about receptivity and response to such SMS alert programs using location-triggered SMS alerts in key markets nationwide through Placecast, which then surveyed recipients pre- and post- receipt to test receptivity and actions taken
? Demographic targets information on best practice in SMS alert marketing, especially around developing a messaging strategy, frequency control, effect of location targeting, latency to response and measurement
Bonus: Research-, data- and image-packed presentation deck for registrants who attend the webinar and request the document
