Six Flags Theme Parks and Chrysler have teamed up to offer consumers the chance to win a Jeep Wrangler.

Users can enter Six Flags' 2010 Jeep Wrangler Sweepstakes via mobile, the Six Flags Web site, mail or at the theme park itself. The Wrangler is worth over $33,000.

"[The sweepstakes is being] promoted on http://www.sixflags.com, in-park and Chrysler promoted as well," said Sandra Daniels, spokeswoman at Six Flags, New York.

Six Flags started operation in 1961 and a chain of amusement parks and theme parks. The company maintains 21 properties located throughout North America, including theme parks, water parks and family entertainment centers.

The Wrangler is four-wheel drive sport utility vehicle produced by automaker Chrysler under its Jeep marquee.

Signs throughout participating Six Flags locations promoted the mobile calls to action.

Consumers can enter the promotion by texting the keyword JEEP to 39668.

Users will then receive a thank you message and the opportunity to opt-in for feature marketing.

Participants that double opt-in get added to a database of names for future marketing.

Ms. Daniels said the target audience for the promotion is young adults, ages 18 and older.

Chrysler and Six Flags have partnered before. In 2008 Chrysler, Jeep and Dodge vehciles were named the official vehicle for the various Six Flags theme parks.

In 2004 Chrysler partnered with Six Flags Theme Parks to hold special Chrysler brand nights for its owners. The "Chrysler Block Party" was held at various Six Flag parks across the country, the park was open exclusively to Chrysler guests.

Activities at the event included special driving courses, customization demonstrations and roundtables where owners could interact with Chrysler engineers and designers.

In 2009 in conjunction with the release of "Terminator Salvation," Jeep sponsored the Terminator Salvation The Ride roller coaster at Six Flags Magic Mountain in Los Angeles. The Jeep Wrangler used in the movie was on display at the park.

Other theme parks have been using mobile to promote brands as well.

Wild Rivers Water Park used mobile marketing to prompt locals to visit during the hot summer season.

Television spots running on Cox Media's cable network ask consumers to text the keywords WILD or WET to short code 269411 to receive a discount on admission. Ping Mobile powered the messaging aspect of the campaign (see story).

Ms. Daniels said Chrysler and Six Flags used the mobile platform in the promotion last year and it's a key part of Six Flags' marketing strategy.

"[Mobile is] another way of reaching our key audience," she said.