Gunstock Mountain Resort, New Hampshire's "Four Season Playground," implemented a promotional SMS strategy to promote on-mountain specials, increasing the resort's incremental revenue.

The resort tapped JitterGram for the mobile campaign. Loyal Gunstock customers were asked to text in keyword "JitterGram 1091" to short code 878787 for up to four on-mountain deals per day, for example lunch and happy hour specials, discounted tickets and apparel more.

"Gunstock was hoping to reach their customers while on the mountain, in order to increase the resort's incremental revenue," said Katie York, marketing communications manager for JitterGram, Bedford, NH.

Founded in 2008, JitterGram enables businesses and organizations to send coupons, promotions and notifications to their customers' mobile phones that are timed to prompt an immediate action, such as where to have dinner that evening.

Subscribers show their phone to redeem the offer, eliminating the need for clipping and carrying coupons.

JitterGram's other clients include restaurants and bars such as Pizza Fusion (4 locations), T-Bone's/Cactus Jack's (6 locations), Rogue Ales (10 locations), Luisa's (2 locations), Dos Amigos (2 locations), Jillian's, Stella Blu, Foodee's, Milly's Tavern, Murphy's Taproom and Killarney's Irish Pub/Holiday Inn Nashua.

Eastern Boarder (6 locations) is a retailer client, while Sky Venture is another recreation client.

As the closest major ski area to Boston, Gunstock Mountain Resort is close to everything in the Lakes Region, yet away from the crowds.

The target demographic of Gunstock's mobile campaign was skiers and snowboarders ages 20-40.

Signs were displayed containing the call-to-action and instructions for subscribing to the mobile loyalty club in Gunstock's lodges, ski shops and around the ski lifts.

Gunstock also notified their staff, and even the bus drivers were letting customers know about the "Text to Save" club.

This year, Gunstock sent out text message promotions to their subscriber base during the last four months of the ski/snowboard season.

One of their most successful JitterGrams was their "Show the Phone at a ticket window for 2 ski tickets for the price of 1. Tomorrow only." promotion.

With a 19 percent redemption rate, Gunstock generated incremental revenue of almost $1,000 through a single JitterGram.

If these visitors chose a different ski location or chose not to ski at all, Gunstock would have had that lost revenue opportunity, according to JitterGram.

JitterGram allowed Gunstock to motivate their customers to ski that day at their location.

"Many of Gunstock's customers were not taking advantage of the variety of services and entertainment provided in and around the mountain," Ms. York said.

"JitterGram helped to get the word out to skiers and boarders who were interested in hearing about on-mountain events during the day and night, while saving money at the same time," she said.