Marketers will now have the ability to bond with followers in an intimate manner on Snapchat with the introduction of Bitmoji capabilities in which users can now integrate the image generator into their accounts. 

Brands often tap into new trends and major updates on social media platforms with organic content to connect with users over a shared interest, and with Snapchat?s latest update, they will have another opportunity to do so. The latest version of the photo-sharing application now allows users to share emoji-versions of themselves, which will allow brands to create more branded, but still organic content to appeal to consumers. 

"Snapchat's role out of Bitmojis can serve as a springboard for broader visibility for brands collaborating with Bitmoji," said Shuli Lowy, director of customer success for the Americas at TVTY. "Advertisers such as Bergdorf Goodman, who have partnered with Bitmoji to create avatar versions of select clothes, can now achieve farther reach when consumers share branded bitmojis on Snapchat as well."

Users can download the Bitmoji app to create a sticker version of themselves and link their Snapchat accounts. For first time Bitmoji users, individuals can sign up for the app seamlessly by automatically logging into their Snapchat account. 

Once both accounts are linked, users can place various Bitmojis within their snap pictures and videos on their stories or message with friends. Users create the emoji icon of their liking by selecting options such as skin tone, eye and hair color, facial shape, weight and outfits. 

Brands can create their own Bitmojis and post content featuring the icons to their stories to attract users that are excited about the new update. 

Snapchat users will also be able to view and send stickers that feature friends? Bitmoji if they have linked their accounts together. The stickers will automatically appear within the message thread with the other users within the keyboard. 

The mobile messaging platform also included a new lens filter in which users can draw on their own faces, with the new update. 

Starbucks? past stumble, after its Snapchat geofilter allowed users to run with it to voice their complaints, recently revealed the potential dangers of user-generated content campaigns, which may be vital in connecting with young demographics but come with a price (see more). 

GE, Sour Patch Kids, Mountain Dew recently took to Snapchat for unique interpretations for its previous update, which allows emojis to stick to particular objects in a video, each marketer adopting different strategies to fit individual brand image (see more).