Fans attending the NFL's New York Giants games are being encouraged to join the team in supporting PSE&G Children's Specialized Hospital by donating via SMS.

The hospital is an inpatient rehabilitation hospital for children recovering from accidents, illnesses, premature birth and life-changing conditions. Through the mobile giving program, fans can text the keyword "Giants" to short code 90999 to send a $5.00 donation to help children and families at the hospital.

"This is a terrific opportunity to spread the message of our hospital and raise money," said Philip Salerno III, president and chief development officer of Children's Specialized Hospital Foundation, New Brunswick, NJ. "We're grateful for our partnership with PSE&G, and now the New York Giants."

This is the first time a mobile giving program has been used to promote a New Jersey charity.

Last Sunday's game versus the Cincinnati Bengals was the first New York Giants game dedicated solely to a charity.

The game also marked the organization's Alumni Day, a homecoming for former players.

New York Giants alumni Stephen Baker, Bill Ard, Sam Garnes, Keith Elias and Brian Saxton visited patients at the hospital's New Brunswick facility on September 16 in anticipation of the event.

Alumni signed autographs, toured the hospital and met children living at the hospital during their intensive rehabilitation therapy.

Patients from the hospital will participate in Sunday's matchup as well.

Kelly Mahon, a long-term care patient, joined PSE&G representatives for the coin toss at the start of the game.

Members of the hospital's Lightning Wheels athletic team and teen club Friday Night Fever accompanied alumni players out on the field during a special halftime ceremony.

Fans who visited the Children's Specialized Hospital tables on the concourse and in the Game Day Live pre-game party were given commemorative rally towels.

The New York Football Giants began play in 1925 and is a cornerstone franchise of the NFL.

With seven championships and more than 600 game victories, the Giants are considered one of sports' all-time great franchises.

In February, the New York Giants beat the previously undefeated New England Patriots to win Super Bowl XLII.

Children's Specialized Hospital is New Jersey's largest comprehensive rehabilitation system dedicated exclusively to children.

Children's Specialized Hospital treats children and adolescents from birth to 21 years of age through a network of services with a wide array of medical, developmental, educational and rehabilitative needs.

Services include outpatient services, acute rehabilitation, and long-term care through its sites in New Brunswick, Mountainside, Toms River, Fanwood, Hamilton, Newark and Roselle Park, as well as outreach programs in many communities.

The hospital is an affiliate member of the Robert Wood Johnson Health System.
Children's Specialized Hospital Foundation supports the programs, services and expansion of the hospital.

"By teaming up, PSE&G and the New York Giants have shown their tremendous commitment to kids and families in our communities," Mr. Salerno said.