Time Warner Inc.?s CNNMoney is partnering with Gowalla to connect the location-based mobile social network with Money Magazine?s annual ?100 Best Places to Live in America? list.

On July 12, CNNMoney.com broke its one-day traffic record during the launch of Money?s 2010 Best Places to Live feature, with 50 million-plus page views in one day, which is up 52 percent compared to page views last year. Much of that traffic was a result of mobile users accessing the site on their smartphones.

?CNNMoney wanted to incorporate location-based social networking data into Money Magazine?s 2010 Best Places to Live,? said Jen Nedeau, a spokeswoman for CNNMoney, New York.

?CNNMoney found the Gowalla experience in the towns spotlighted by Best Places to Live to be rich in activity in terms of check-ins, commenting and adding photos,? she said. ?We were also attracted to the encouragement by Gowalla telling its users to go out and explore places, which is highlighted by features like Trips, and is very much in line with the Best Places to Live brand.?

CNNMoney.com is the online home of Fortune and Money magazines, and serves as CNN.com?s exclusive business site.

The site attracts more than 10 million unique visitors per month, according to Nielsen/NetRatings.

CNNMoney goes mobile with Gowalla
The new partnership between Gowalla and CNNMoney.com gives users the following features:

? Hottest Spots: All CNNMoney.com visitors will see which of Gowalla?s ?Hottest Spots? are trending for Money?s Top 25 Best Places to Live    

? Location-aware mobile alerts: When Gowalla users check into a venue within a 25-mile radius of Money?s Top 25 Best Places to Live, they will receive a pop-up notification that they are near one of the ?Best Places to Live? that will direct them to and http://www.CNNMoney.com/BestPlaces and http://www.Gowalla.com/BestPlaces

? Trips: There will be a branded page on http://www.Gowalla.com/BestPlaces, which will feature curated Trips for Money?s Best Places to Live

? Stamp Your Passport: When users complete one of the custom Money's Best Places to Live Trips by visiting all of the listed spots, they will receive a Best Places-branded stamp to add to their Gowalla passport

Here is a screengrab:

The Twitter hashtag is #bestplaces.

The partnership with Gowalla is the latest example of CNNMoney?s use of the mobile channel.

In May CNNMoney.com launched its first application for Research In Motion?s BlackBerry, which joined a number of existing ways to access CNNMoney.com mobile content, including an iPhone application, text updates and mobile site (see story).

?We wanted to tap into the localized Gowalla audience and expose their content to a different group of people,? Ms. Nedeau said. ?The target demographic is visitors to CNNMoney.com, as well as individuals living in, around and visiting the Top 25 Best Places to Live.

?We have been promoting the story across a variety of media outlets and on CNNMoney.com,? she said.

Final take
Dan Butcher, Mobile Marketer

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