The winter issue of "Martha Stewart Weddings" will be the first women's magazine to fully mobilize its print ads.

The magazine will use SnapTell image recognition-based mobile marketing services to make the advertisements live. On-stands Dec. 29, the fully interactive issue will allow readers to snap a picture of any featured advertisement, send the picture to SnapTell and instantly get back content from an advertiser.

"The strategy here for the Martha Stewart Wedding magazine is to add the element of interactivity to their pages," said G. D. Ramkumar, founder and chief technology officer at SnapTell, Palo Alto, CA.

"Advertisers will be able to interact with interested readers and offer product samples and targeted offers by ZIP and area codes," he said.

Martha Stewart Weddings is the top selling bridal magazine on newsstands and provides high value brides with ideas and advice for the dress and beyond.

The magazine inspires and informs readers by fusing impeccable style with beautiful, creative ideas for every detail of the most important celebration of their lives.

SnapTell's Snap.Send.Get tool provides advertisers with a broad reaching, compelling way to engage their audience.

SnapTell does not yet have the advertiser list for the issue.

Content that readers receive from advertisers can include coupons, video or photos, Web site links or product information.

SnapTell's Snap.Send.Get works with virtually all camera phones, does not require the consumer to download any special software and is an opt-in service for the reader.

It is also fully trackable, providing ROI for participating advertisers who optimize their ads with customized messages.

Martha Stewart Weddings advertisers get a stronger ability to interact with their highly sought after reader.

"The SnapTell's Snap.Send.Get solution is allowing publications of all sizes and industries to really engage their readers and drive brand recognition for the advertisers," Mr. Ramkumar said.

SnapTell has eliminated the barriers associated with barcodes and mobile software downloads to bring image recognition technology into the mobile marketing space.

The SnapTell Snap.Send.Get service is customizable.

"Our solution addresses several challenges for advertisers," Mr. Ramkumar said. "The print medium is static and is considered an offline interaction.

"Mobilizing the ads, adds an element of interactivity and better measurability," he said. "Now advertisers can keep track of not only how many people view the ad, but can also geo target the ads as well.

"As a result advertisers get more opportunity when it comes to their offerings."