The New York Times has launched an application for Amazon?s Kindle Fire that offers free access to all content for the month of July.

The publisher?s app gives readers access to all of The Times sections of news, information and opinion, including videos, blogs, slide shows and interactive graphics. Until July 31, readers will have free access to this material; thereafter, non-subscribers will have access to three articles a day.

?As part of our NYT Everywhere strategy, we are continuing our effort to extend the user experience across a variety of platforms to reach readers where they want to access our journalism,? said Kate Harris, mobile product manager at The New York Times, New York.

?We see the growing popularity of the platform, and know that a significant number of Americans own a tablet device, with many of them owning a Kindle Fire device specifically,? she said.

?We have a strong and successful relationship with Amazon as evidenced by our success with our existing Kindle edition, and we look forward to building upon these relationships and reaching new readers.?

The Kindle experience
On the Kindle Fire, Times subscribers with Web + Tablet and All Digital Access digital subscriptions will have unlimited access to all of the articles on the app. These subscribers will also have access to The New York Times Kindle edition, a representation of the daily newspaper.

The app will let non-subscribers to subscribe to the Times using their Amazon.com account.

Moreover, readers can read offline and save articles cross-platform, as well as share through social media and email.

Additionally, readers can use the text-to-speak feature, which reads articles and blogs out loud and dictate comments on articles.

The app is available in the Amazon Appstore for free download.

Readers who purchase a New York Times digital subscription through Amazon will get full access to the Kindle app at no additional charge.

Limited content
For the first month, readers will have unlimited access to the app?s content.

According to Ms. Harris, this gives The Times the chance to introduce the app to a new base of customers and give them the opportunity to experience the app.

However, on August 1, readers will have to subscribe to access more than three articles a day.

The Times recently rolled out a meter model across all of its mobile apps to align the mobile experience with that on the Web. The meter lets readers pick which three articles they want to read in a day (see story).

Additionally, The Times? research shows that many users only read headlines and article summaries. Only a few non-subscribers actually read more than three full articles in a day, so the meter model may not actually have that significant of an impact on readers.

Mobile papers
The Times currently is available on iPad, iPhone, iPod Touch, Android, Windows 8 and BlackBerry 10 devices.

Other newspapers have similarly made their content accessible on mobile.

For example, the Boston Globe recently released a new iPhone app (see story).

Similarly, The Guardian just recently updated its Android app with new swiping features and advertising opportunities (see story).

BuzzFeed also updated its app to allow users to customize their story feed (see story).

?Mobile continues to be a very important part of our corporate strategy,? Ms. Harris said. ?We know that our users are very active on mobile devices, and we want them to be able to access our best-in-class journalism on the platforms and devices they use.?

Final Take
Rebecca Borison is editorial assistant on Mobile Marketer, New York