LG and MGM are giving users the chance to gain a little time in the limelight by partnering to promote the remake of the 1980s cult classic film Fame with a new contest, microsite and mobile personality quiz.

On LGFameUs.com users can submit a video showcasing their talent for their chance to win a grand prize of $50,000. Users vote for their favorite remake of Fame?s iconic theme song, and by doing so are entered a chance to win a mobile phone.

?Through the LG and MGM partnership, LG mobile phones are featured throughout the Fame film,? said Demetra Kavadeles, public relations manager at LG Mobile Communications, San Diego. ?The phones are carrier agnostic to promote the overall LG message of self-expression." 

At the conclusion of the contest, one entry will be awarded an LG home entertainment center.

The LG Electronics Mobile Communications Company is a global mobile communications and information provider.

Fame is a remake of the 1980s film and it follows students over four years at the New York City High School of Performing Arts. The film stars Megan Mullally, Kelsey Grammer and Bebe Neuwirth.

The microsite is being promoted through a radio and online ad buy.

The online ads will run on sites such as Photobucket, Pandora and MOG.com while radio ads will run during the Ryan Seacrest show. These are all locations heavily trafficked by teens and tweens.

To complement the nature of this audience, LG is also partnering with Mr. Youth, a viral word-of-mouth campaign using brand ambassadors.

Fame is an attractive marketing venue for LG because self expression is important to reach LG?s teen audience.

?LG creates phones with self expression in mind ? the Fame storyline and movie partnership were a good fit for LG,? Ms. Kavadeles said. ?This movie is perfectly targeted to LG?s younger viewers between the ages of 13 and 18, as well as their parents who remember the original Fame movie from the 1980s.?

?This is another chance for LG to touch its consumers through their passion for the performing arts," she said. "In the past to appeal to its consumers? interest in fashion and music it has partnered with the likes of fashion icon Heidi Klum for the launch of the Rumor2.

The personality quiz, ?What LG Mobile Phone Are You?? featured on LGFameUs.com asks users a series of personality and personal style questions.

Questions include ?You?re gonna live forever! How important are the following?? and answers include ?my career,? ?having the latest technology,? and ?a phone that expresses who I really am inside and out.?

After the responses are analyzed the quiz will match users with one of 12 LG phones.

?Mobile phones serve as an extension of teens and tweens personal style and allow them to personally express their own style and fashion,? Ms. Kavadeles said. ?LG created the personality quiz to match teens and tweens with the mobile phone that best fits their personal style and personality.?