Mobile phone maker Samsung Telecommunications America LLC and movie studio Paramount Digital Entertainment are offering a 2G microSD card pre-loaded with the "Mission Impossible Trilogy" with the purchase of a Samsung Delve from Alltel Wireless.

This is the first time that Samsung Mobile and Paramount Digital Entertainment have worked together to bundle full-length feature films to add promotional value to its mobile products, without creating a price impact on its carrier partners or consumers. The microSD card is available with the purchase of the Delve through April 16 from participating Alltel Wireless retail stores and authorized dealers.

"Alltel has not featured a promotion with Samsung and Paramount until now, although Samsung and Alltel have been partners since 2005," said David Donnell, product manager for Alltel Wireless, Little Rock, AR. "This promotion was designed to highlight the Delve handset and the great service our Alltel customers have grown to know and love."

Paramount and Samsung established their current relationship mid-2008.

Alltel Wireless customers who purchase the Delve can send in a mail-in redemption card to receive the microSD within four to six weeks.

"The target demographic for this promotion is tech-savvy individuals, between the ages of 20-45, who view their phone as a device for information and entertainment," said Terry Hunter, senior marketing manager for Samsung, Dallas.

"They have sophisticated demands on multimedia and entertainment features, such as video, photo, music and gaming," he said.

For more information on the Alltel promotion and the Samsung Delve, consumers can visit http://www.samsung.com/missionexcitement or http://www.samsungwireless.com.

Samsung Telecommunications America, a subsidiary of Samsung Electronics Co. Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America.

Samsung Electronics Co. Ltd. specializes in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of $105 billion.

Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media and Communications and Device Solution.

Samsung Electronics is a producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

Paramount Digital Entertainment is a division of Viacom's Paramount Pictures Corp. It develops and distributes filmed entertainment across worldwide digital distribution platforms including online, mobile and portable devices, video games, virtual worlds and emerging technologies.

Paramount Pictures Corp., a global producer and distributor of filmed entertainment, is a content company with film, TV and digital entertainment brands.

The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films and Nickelodeon Movies.

Alltel Wireless' My Circle feature gives customers unlimited, free calling to and from any five, 10 or 20 numbers on any network, including a combination of home phone, office or wireless numbers located anywhere in the U.S.

Alltel Wireless also offers Anytime Plan Changes, giving customers the flexibility to change their calling plans at any time, without extending their contract.

The partners are collaborating on marketing efforts.

"We have a dedicated Web site at http://www.samsungmobileusa.com/missionexcitement describing the promotion and how to enter," Mr. Hunter said. "Alltel retail stores also feature collateral highlighting the Delve handsets.

"No mobile advertising is planned."