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Gameloft lets players battle for the White House

Gameloft has launched a new mobile game that adds a little levity to the political race.

"Battle for the White House" is a new mobile game that spoofs the current 2008 presidential elections. It allows players to take on roles of leading candidates Hillary Clinton, Barack Obama, John Edwards, Rudolph Giuliani and Mitt Romney. It also features a guest appearance by President George W. Bush.

"Super Tuesday is just around the corner and the eyes of the nation are watching to see who will emerge as candidates for each party. What better time to release this game," said Gonzague de Vallois, senior vice president of publishing for Gameloft, Paris.

The game includes 70 different mini-game challenges, such as "Sabotage", "Parade" and "Ballot Ball." It has two main modes, three levels of difficulty and a Hall of Fame, which records gamer achievements.

Gameloft is a an international publisher and developer of mobile games. Through agreements with major telephone wireless carriers, handset manufacturers, specialized distributors and its online shop, Gameloft has a distribution network in more than 80 countries.

In the Battle for the Whitehouse, gamers are tasked to escape undetected after sabotaging an opponent's speech. There's also a Ballot Ball mini-game that requires the player to steer a giant ball of ballots downhill as they avoid larger obstacles and gain constituents by rolling over them.

In addition, Battle for the Whitehouse offers boxing and debate challenges. Other mini-game titles include "Sneak In", "Touch the Sky" and "Crowd Breaker."

The 2008 election is the focal point for many Americans. With Battle for the Whitehouse, Gameloft aims to appeal to anyone who has been following the election, regardless of whether they are avid gamers or have never played a mobile game before, Mr. Vallois said.

"The game should appeal to all -- the young and old, the registered and unregistered voter, the gamer and non-gamer and anyone with a sense of humor," he said.

Market analysts say the total number of game-enabled handsets will exceed two billion units in 2008. Battle for the White House will be available on all major mobile carrier decks in February. Users can text "white" to 82174 to get the game.

"Besides the fun and captivating game play, Battle for the White House has sense of humor," Mr. Vallois said. "This game is the next logical evolution of the American political cartoon."