Vivendi Games Mobile, a division of Vivendi Games, was awarded 'Best Casual Mobile Game' at the 5th Annual Spike TV 2007 Video Game Awards for its classic brain teaser "The Incredible Machine for mobile."

Maria Pacheco, vice president of marketing for Vivendi Games Mobile, accepted the award and gave a brief acceptance speech in which she reinforced Vivendi Games Mobile's objective of designing marketing campaigns that take mobile gaming to the next level.

Based on Sierra Entertainment's successful PC game franchise from the 1990s, The Incredible Machine for mobile is a popular game for puzzle enthusiasts.

To promote the game, Vivendi Games designed Farah McDaring, an interactive viral video component that introduces a new real-life character to the game who is part super heroine, part soccer mom.

Accessible online, Farah McDaring provides viewers episodic entertainment and an opportunity to save the heroine in the style of the game, demonstrating how The Incredible Machine for mobile game helps Farah solve real-life obstacles.

The episode's climax is a crucial moment when Farah, who is in a supermarket, needs to get cat food and stop a robbery at the same time. At this point, the viewer is prompted to use the tools to "help Farah complete her mission."

Since its launch in August, The Incredible Machine for mobile has received upbeat reviews and praise from fans and press. Gaming site IGN gave the game an "Impressive" rating.

The Farah McDaring video continues to receive thousands of views per day from fans, Vivendi Games Mobile claims.

Consisting of 60 brain-teasing levels and 20 bonus levels, The Incredible Machine game features real-time physics and colorful animation.

The objective of the game is to solve up to 80 distinct real-world object puzzles requiring the construction of a Rube Goldberg contraption. It uses more than 60 different objects such as ropes, pulleys, balloons and other props arranged in the proper sequence to achieve the mandated task.

The Incredible Machine was also nominated for "Mobile Game of the Year."

Vivendi Games Mobile's SWAT Force was awarded "Best Wireless Game" at last year's Spike TV Video Game Awards.

The Incredible Machine can be bought via the Web site for compatible phones using the T-Mobile, Verizon, AT&T, Sprint and Alltel Wireless carriers.