Mobile game distributor Greystripe has partnered with Digital Chocolate to distribute free, ad-supported mobile games to players worldwide.

A selection of Digital Chocolate's mobile games will be delivered through all 20 of Greystripe's catalog platform partners in addition to GameJump.com, the world's leading free, ad-supported mobile game portal.

"Greystripe gets to increase the quality of our catalog of games," said Michael Cheng, CEO of Greystripe. "Digital Chocolate gets to gain wider distribution, revenue and drive brand awareness."

Digital Chocolate will monetize its content via Greystripe's AdWrap advertising network, which includes brands such as Yahoo, New Line Cinema, Progressive Insurance and Zagat Survey.

"As with all of our publishers, they get a revenue share from the ads that are delivered through their games," Mr. Cheng said. "We take care of distribution of their games to end users through GameJump.com and our 20 distribution partners."

Greystripe claims to be the world's first ad-supported mobile games and applications distributor. Its AdWrap network is designed to let publishers generate ad revenue by serving ads through their games. It also allows advertisers to reach a new mobile audience. Moreover, consumers can download games for free.

For publishers, AdWrap automates the process that enables ads to be wrapped directly with mobile games and applications. It cuts the need for complex coding and development for the content owner.

"The whole mobile game publishing industry is looking for additional reach from their content," Mr. Cheng said. "This is a natural evolution for them."

The Digital Chocolate games that Greystripe will distribute include Tower Bloxx, Café Solitaire, Mafia Wars Yakuza, Rollercoaster Rush and Johnny Crash.

Digital Chocolate games are available through more than 200 global operator and distribution partners, including AT&T, Orange, Sprint, T-Mobile, 3, Verizon Wireless and Vodafone.

"The broader our distribution through carriers, mobile social communities, casual game sites and mobile content aggregators, the better the ad-supported model works," Mr. Cheng said.