Carrier Alltel Wireless and digital entertainment services company RealNetworks Inc. have launched the RealArcade Mobile Laptop Giveaway.

The goal of the promotion is to get the word out about the availability of Real's online, PC and Mac games on Alltel subscribers' handsets. Now through October 31st, subscribers can download any of the 12 Real mobile games offered on Alltel Shop and will automatically be entered to win one of six prizes.

"Our main strategy is to generate awareness of the mobile games available and to create a synergy between RealArcade and Alltel to bring in new customers," said Jon Speck, senior analyst of voice and data solutions for Alltel Wireless, Little Rock, AR. "We are working together with RealNetworks to generate awareness through a Web banner and page on Alltel.com."

Alltel is prominently featuring the RealArcade folder on their games deck with a "Download to Win" call-to-action on the main billboard screen of their Alltel Access shop and banners on their Web site.

RealNetworks is including a blurb about the promotion in their e-mail newsletter to the company's 20 million opt-in customers.

The Grand Prize winner will receive an Ultimate Gaming Laptop, equipped with a complimentary year's GamePass subscription at RealArcade.com.

The five runners-up in the promotion will win a Nintendo DSTM loaded with a copy of the game "Super Collapse! 3," originally developed by Real's own GameHouse Studios.

None of the 12 Real mobile games involved in the sweepstakes will serve mobile advertising.

The RealArcade Mobile Laptop Giveaway is targeting the core customer that is a casual gamer, ages 18-45.

"With this promotion, we are reaching a larger audience than our typical demographic for PC and online Casual Games, which are women 30 and older," said Sean Amann, general manager of sales and marketing for RealNetworks Games Division, Seattle. "This group continues to be Real's primary target for casual gaming."

For more information on the sweepstakes, customers can visit http://www.alltel.com/realarcade.

Alltel has more than 13 million customers.

RealNetworks' Games Division is one of the largest developers, publishers and distributors of casual games.

Real's Mobile Games Division creates original mobile content while also drawing from the large library of content at RealArcade.com to select the titles that will translate best to the mobile platform.

Recent mobile games include "Little Shop of Treasures," "Collapse! Chaos," "Sally's Salon," "South Park Imaginationland," "Text Twist Turbo," "Burger Rush," "Diamond Detective," "Alltel Summer Games," "MTV Cribs," "Gem Drop Deluxe," "Extreme Running," and "Cake Mania."

RealNetworks delivers digital entertainment services to consumers via PC, portable music player, home entertainment system and mobile phone.

Real claims to have created the streaming media category in 1995.

The company's products and services include RealPlayer, a media player that enables one-click downloading and recording of Internet video; the Rhapsody digital music service, which delivers more than 1 billion songs per year; RealArcade, one of the largest casual games destinations on the Web; and a variety of mobile entertainment services, such as ringback tones.

"RealArcade has a long history of bringing great casual games to PC gamers and is now leveraging that experience to bring great casual games to casual gamers wherever and whenever they want to play," Mr. Amann said. "The goal of the RealArcade Mobile Laptop promotion is to incentivize the traditional PC gamer to experience their favorite games on their mobile phone.

"Offering a PC casual gamer the ultimate gaming laptop and a one year subscription to RealArcade's GamePass is a very compelling promotion for our core audience," he said.