Omni Hotels has launched a mobile Web site to improve the way it manages customer relationships and to generate more revenue through reservations.

With the help of mobile Web platform Usablenet Mobile, Omni Hotels guests now have access to hotel information from their Internet-enabled handsets. They can book a reservation, get hotel information, look at special offers and check-in.

"Mobile aids us in better managing customer relationships because it serves as an extra touch point with customers and a communication channel," said Kerry Kennedy, director of e-commerce for Omni Hotels. "The site is not ad-supported because we wanted to keep it simple. We hope to generate revenue through reservations."

The Usablenet technology automatically detects what type of mobile device is being used. When a guest visits the site at www.omnihotels.com, a mobile-friendly version of the site optimized for the wireless device is shown.

"We work with tons of travel-service companies and I've found that mobile sites have become a basic customer service expectation," said Nick Taylor, vice president of sales at Usablenet, New York.

Usablenet clients include Starwood Hotels, Hilton Hotels, Fairmont and retail chain The Limited.

"Mobile is increasingly important for the travel service industry," Mr. Taylor said. "Travelers are massive users of mobile phones."

Mr. Taylor added that the mobile channel can be useful to companies that are not in the travel space as well.

Omni Hotels plans to have additional services available through the new mobile site, allowing guests to gather more information about amenities and make requests from the hotel during their stay from their handset. Guests will be able to request valet service, baggage retrieval and housekeeping.

"Our first effort to market this was the press release," Mr. Kennedy said. "As we launch additional services, we plan to market the mobile device within the compounds of our guest stays."