Online reseller PC Universe has selected Ameribase to help ramp up its email and SMS campaigns.

Ameribase, Lighthouse List Company's interactive division, is the exclusive list broker for PC Universe. The company will explore digital advertising for PC Universe as well as provide lists for target marketing.

"PC Universe's SMS campaigns are in the planning stage," said Steve McFadden, president of Ameribase, Pompano Beach, FL. "They are trying to expand their base and our role is to help them get that new audience. We are a unique offer and the SMS application is perfect for it because 90 percent or more will open the promotion."

"Got Junk" is the first campaign launched by this new alliance. This promotion offers businesses and consumers the ability to turn in their old electronics items for instant credit for new products available on the PC Universe Web site.

The trade-in procedure is simple, with consumers being able to quickly determine the value of their product. Consumers get a PC Universe gift card in the amount of their item's worth.

The SMS aspect for the campaign is currently work in progress. Mr. McFadden would not go into details.

Lighthouse List Company claims to offer every kind of list commercially available as well as managed and compiled lists. It also provides data processing and direct marketing services.

PC Universe offers 250,000 IT products from hundreds of brands such as IBM, HP, Cisco, Microsoft and Symantec. In addition, it offers professional technical services such as networking design and installation.

The company's overall business strategy is to become a primary source for information technology products and services.

"PC Universe offers many great products and services and is looking to promote these on a national basis," said Tom Livia, president of PC Universe, Boca Raton, FL. "We look forward to working with AmeriBase to launch our promotions."