Martha Stewart Living Omnimedia Inc.?s Everyday Food Magazine is now available in digital form through an application for Apple?s iPad.

Consumers that download the application get a complimentary issue. Every other issue is then sold for $2.99.

?[The free issue is] an incentive for readers to download the app,? said Anna Last, editor in chief of Everyday Food Magazine, New York. ?We think it adds value to the free app right off the bat.?

Martha Stewart Living Omnimedia is comprised of four magazines, including the flagship publication Martha Stewart Living. Everyday Food is a digest-sized cooking magazine known for its quick, simple recipes.

The January/February issue for iPad is packed with interactive features. 

However, the March issue better demonstrates the app?s potential. That and future issues include more recipes, shopping lists, menu prep timelines, slide shows with step-by-step instructions, how-to videos and tips from Everyday Food?s team of food editors.

Move to mobile
Ms. Last?s plan is for the magazine?s helpful, personable tone to carry over to the app, which has several interactive features so that readers can further benefit from recipes and tutorials.

Video is the most important feature of the applicaton.

?One of the biggest things is being able to do cooking demonstrations,? Ms. Last said. ?We?re a very handy, service-oriented magazine, and now we really can be in the kitchen with you.

?Plus, we can do all those little tips and tricks that we?re kind of best known for," she said. "We can take the dishes a bit further ? we can do before and after shots."

The app will be an extension of the Martha Stewart brand?s digital presence, which also encompasses the ?Martha?s Everyday Food: Fresh and Easy Recipes? app that launched last year and is one of the top paid lifestyle apps.

Users have a gallery of videos to choose from.

The app features several easy-to-make recipes.

Expanding demographics
Everyday Food hopes the app will help the company reach a broader audience by appealing to a demographic that is more tech-savvy.

?[The app] is great because we can actually reach a younger market,? Ms. Last said. ?And men love the iPad.

?I have a lot of women coming up to me, saying, ?Oh, my husband really loves [the app],'? she said. ?So I?m hoping it?s a demographic we can explore.

?It?s a game-changing time. You?ve got to be in it.?