CNBC has rolled out an iPad application to offer real-time stock quotes from New York Stock Exchange and NASDAQ before, during and after market hours.

The CNBC Real-Time iPad application also offers breaking news alerts and access to top CNBC video clips including the latest CEO interviews and market updates via CNBC video on demand. Application users can create and track their favorite company stocks live, in real-time and interact with a custom CNBC Ticker.

 ?For us we have a mix of different products and we have had so much success on the iPhone,? said Scott Drake, vice president of CNBC Digital, Englewood Cliffs, NJ. ?We saw people accessing us on the iPad and so for us it is about having an offering for that audience.

?The iPad is one of the fastest selling devices out there and we believe it has a tremendous amount of penetration for our audience so it is a perfect match for us,? he said. 

Real-time features
The CNBC Real-Time iPad application features advanced Charting features including Index Comparisons and Technical Indicators.

With ?My Stocks? users can create and track their favorite company stocks live, in real-time, with access to integrated charts and related news headlines.

Users can set up a custom CNBC Ticker with a playlist of favorite stocks - or choose from ?CNBC Stocks to Watch,? ?Indices? and ?Top Headlines/Videos? lists.

Breaking news and video
Also available through the application are CNBC?s exclusive breaking news alerts and video

CNBC?s global editorial team pushes breaking news alerts direct to the iPad application, keeping users completely informed on what is moving the markets.

New videos are available on demand daily from CNBC, CNBC Europe and CNBC Asia.

The Dow Impact section of the application analyzes the stocks that drive the movement of the Dow Jones Industrial Average.

Advertising opportunities
The application currently does not have ads. However, there some opportunities for ad support.

Mr. Drake said that in coming weeks, brands should be on board.
The application will offer various ad units such as rich media and standard banners. 

CNBC was seeing tremendous growth on its mobile Web site and the visitors to the site are our most engaged audience on the Web. The brand has a 360-degree strategy on presenting content wherever people are however they want to consume it.

?What is unique about the app is the content within it,? Mr. Drake said. ?When I wake up in the morning, I get premarket information to keep me up to date. Things like personalization of the watch list personalized push news alerts are also unique.

?If any actionable event happens around the world we push it out, allowing users to act on it,? he said. ?In the future we plan to mix it up, offering both subscription-based and ad-supported products.

?To me this application is a great fit for brands targeting a business audience and early adopters.?

Final take
Annabel Hembry, head of communications at Associated News said that the content is much more important for mobile platforms than technology.

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