New and used car information provider Kelley Blue Book has introduced an application for Microsoft?s Windows Phone 7, to ensure that consumers have access to its service regardless of which mobile device they use.

The free application gives WIndows Phone 7 users crucial car-buying and -selling information to help make confident purchase decisions even while on the go. With kbb.com?s application, users gain access to trusted Kelley Blue Book Values and information for negotiations for vehicle transactions.

?We are trying to create the widest reach possible for consumers who wish to consumer our data on their mobile phones? said Andy Lapin, director of architecture for Kelley Blue Book?s kbb.com, Irvine, CA.

?We feel that Microsoft has a very competitive platform with Windows Phone 7 and wanted to be the first third party automotive site to launch an app on the new platform,? he said. ?Because of our strong relationship with Microsoft in other development we were chosen as a showcase app.?

Since 1926, Kelley Blue Book has provided vehicle buyers and sellers with the new- and used-vehicle information they need to accomplish their goals with confidence.

The company's Web site at http://www.kbb.com provides the most up-to-date pricing and values, including the Fair Purchase Price, which reports what buyers are paying for new cars.

KBB on the go
Windows Phone 7 users will find both new- and used-car Kelley Blue Book Values, including MSRP, Invoice, Fair Purchase Price, Certified Pre-Owned, Suggested Retail, Private Party and Trade-In Values.

In addition to Kelley Blue Book Values, users also can find a local dealer with detailed maps and directions.

The availability of 360-degree photos of potential new cars and instant access to new-car video reviews from the editors of Kelley Blue Book?s kbb.com provides shoppers with all the information they need at their fingertips.

The application provides tons of free information for on-the-go car shoppers, including Twitter feeds for kbb.com and various car manufacturers, giving shoppers insight into the latest automobile information.Neudesic created the application for Kelley Blue Book.

?It's hard to predict the demographic for the new platform, but I predict two markets will emerge,? Mr. Lapin said. ?Because of the XBox Live integration I think it will resonate with a younger market.

?Also, because of Microsoft's penetration with enterprises I think it will do well in that market as well,? he said. ?We will drive awareness through desktop kbb.com and PR and drive downloads by advertising on our mobile Web site.

"There is no advertising within the application at the moment.?

Dan Butcher reported for this story.

Final take
Here is a video that Kelley Blue Book provided, with more information regarding its new application