Tribe Mediterranean Foods is keeping consumers healthy by letting them locate natural foods stores and farmers? markets via an iPhone application.

The All Natural Food Finder application locates users based on their current or pending location. The application is available for free in Apple's App Store.

?Our Natural Food Finder is a fun way for consumers to incorporate healthy eating into their lives by making it easier to locate all natural food stores and farmers' markets wherever they are,? said Gitti Crowley, vice president of marketing at Tribe, Taunton, MA.

?The app also incorporates Tribe recipes complete with shopping lists, so there?s no hassle of printing out or writing down ingredients,? she said. ?Our Natural Food Finder app helps bring our brand promise to life in an engaging way.?

Tribe produces a line of Mediterranean food products, including all natural and organic hummus.

Healthy mobile
Users can view details to get directions and also see seasonal hours of Farmers' Markets.

In addition, consumers can let their friends know about places to visit and filter results by Natural Food Stores or Farmers' Markets.

Users can also view hummus recipes and create their own shopping list.

?Mobile is a great match for our tech-savvy, active, on-the-go consumer,? Ms. Crowley said. ?Mobile brings immediacy and convenience to the consumer so that information is accessible anytime, anywhere. 

?Mobile apps have become a favorite of consumers by providing easy, engaging ways to find information, and we wanted to leverage this trend,? she said. ?Those committed to an all-natural lifestyle now have a solution to locating good-for-you foods, such as Tribe Hummus.?

Here is a screen grab of the application:

Social media
Users can check in on Foursquare or tweet their location.  

Here is another screen grab of the application:

Additionally, consumers can email their whereabouts to a friend.

?We are spreading the word about our iPhone application through traditional and social media relations outreach as well as on our Web site,? Ms. Crowley said.

?We believe that mobile is a great platform to communicate with today?s consumer and will continue to look for new ways to engage people via innovative technologies,? she said.

Final Take
Rimma Kats, editorial assistant at Mobile Marketer, New York