Traditional Home magazine, which has a circulation of 4.2 million, is giving smartphone users an interactive experience within the April issue?s story content.

The ?Tip Clip? tag reader gives readers access to videos and Web sites featuring bonus tips and inspiration from leading interior designers and decorators as well as special insights from the magazine?s editors on the latest in new products to help readers achieve classic but modern styling in their homes.

?Traditional Home is always looking for new ways to enhance reader experience and engage its audience across new platforms,? said Stephen Levinson, group publisher of Traditional Home.

?This new Tip Clip content and technology allows the magazine to extend the brand?s reach with an innovative format that appeals to both the readers? passion for design and tech savvy attitude,? he said. 

 ?In essence, this program will allow us to both enhance our relationship with our readers, while also providing a new platform for our marketing partners.?   

Five stories plus the Editor?s Letter are ?tagged? with a special icon that when scanned using the Microsoft Tag Reader application transfers to a video or Web extension of the article complementing the print editorial.

The article tags are found within the features and readers can also identify the selected videos through a special tag marker in the magazine?s table of contents.

This new application will extend the voices featured in the magazine in a deeper dialogue that gives the reader and viewer access to the leading experts in home design, decorating and style.

?The Tip Clips are one example of a mobile innovation that we believe will resonate with Traditional Home?s affluent and sophisticated audience,? Mr. Levinson said.

?They represent a part of Meredith?s overall growing mobile footprint,? he said. 

One Tip Clip features a special industry show tour with Traditional Home?s Krissa Rossbund taking readers inside the recent New York International Gift Fair.

A feature on foodie and Cordon Bleu graduate Heather Christothoulou of Seattle includes a Tip Clip directing readers to her spring luncheon menu, recipes and a shopping list.

The title?s April issue, already on newsstands, provides consumers with firsthand insights from professionals such as famed New York interior designer Jamie Drake, who has designed for Madonna and New York City?s mayor?s residence, Gracie Mansion; fabric maven Christopher Hyland, a designer himself; and Virginia designer Barry Dixon, who has worked with celebrity clients such as Diane Sawyer, host of ABC TV?s ?World News Tonight.?

Videos for the April issue were created and produced under the guidance of Traditional Home?s art director Mick Schnepf, who worked in collaboration with Meredith?s Interactive Media group.

Together a team of videographers, producers and film editors as well as Meredith?s Video Studios Group created content for the interactive Tip Clip feature.

?According to MRI, Traditional Home readers rate among the most tech-savvy consumers, with nearly half of the title?s affluent female readers known to own or use smartphone technology and applications,? Mr. Levinson said. ?In fact, the magazine was the first title in the affluent shelter field to launch a technology column when it premiered its highly popular ?Tech Girl? feature in 2007.
 
?Marketers and advertisers are always looking for ways to reach engaged consumers in this rapidly changing media environment and we?ve seen a great response on this program so far,? he said.  

?With that in mind, both Traditional Home and Meredith will continue to develop creative opportunities for them to utilize this platform.?