National Geographic is making its award-winning video content available via the Verizon Hub.

Available now from Verizon Wireless, the Verizon Hub is a system that puts a communications command center in the home. It bridges wireline and wireless connectivity and runs on any broadband connection.

"As we expand our brand into the wireless space we want to work with the top carriers and Verizon was the obvious choice," said Aaron Kohn, general manager of National Geographic Mobile, Washington. "We are thrilled to be able to bring our acclaimed video content to a new generation of consumers through the Verizon Hub."

A wide range of National Geographic video content, from the smallest animals to the most fascinating places around the world, will be featured on three Verizon Hub V Cast channels: Kids, Travel and What's New on TV.

National Geographic will use its videos to feed the growing demand of Verizon Wireless customers who are looking for compelling, rich media content on the Verizon Hub.

Verizon Wireless' current relationship with National Geographic also gives customers access to animal sound ringtones on VZW Tones.

Content is available to all customers at the National Geographic Mobile Web site, http://natgeomobile.com, and its online content storefront, http://mobilestore.nationalgeographic.com.

The Verizon Hub is available in Verizon Wireless Communications Stores across the country for $199.99 after a $50 mail-in rebate with a two-year agreement; additional cordless handsets, which can be placed throughout the home, are available for $79.99 each.

For customers who do not own a wireless router, Verizon Wireless also offers a router to work with the Verizon Hub for $69.99.

National Geographic launched a WAP site comprising mobile-optimized content such as news, images, videos, music and green editorial in November. Crisp Wireless, New York, powers the site.

The organization also partnered with PlayPhone to push mobile content distribution online.

Consumers are able to use the subscription-based service to download National Geographic wallpapers, ringtones, games and videos through the computer to the mobile phone.

The content for both offerings relies heavily on editorial and imagery from National Geographic's yellow-bordered magazines, Web sites and cable channel.

Mobile helps us capture an audience who prefers to interact with content and brands via their cell phones," MR. Kohn said. "We are trying to get out message across to the widest possible audience.