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Ballroom Dance Channel launches iPhone dance lesson app

Ballroom Dance Channel, an online and mobile destination for ballroom dancing lessons, has launched a mobile application that teaches users how to ballroom dance like the pros.

The application is available now for download on the Apple iPhone, the ballroom dancing application features the industry's biggest names from shows like "Dancing with the Stars" and "So You Think You Can Dance," teaching the basic steps of the most popular dances.

"The popularity of ballroom dancing has surged because of shows like Dancing with the Stars and So You Think You Can Dance," said Scott Flacks, chief operating officer at Ballroom Dance Channel, Los Angeles.

"The application is meant to bring ballroom dancing to the masses," he said. -- IPhone users can practice basic steps anytime, anywhere on their mobile phones for less than a dollar."

The Ballroom Dane Channel's mobile application will teach users the beginning step for four of the most popular dances: the Rumba, Salsa, Waltz and Samba.

The cost to download the first step is $.99 and users can download the entire lesson for $4.99 at the Web site at http://www.ballroomdancechannel.com.

The mobile application features instruction from some of the hottest names in ballroom dance and television from "Dancing with the Stars" and "So You Think You Can Dance" including Emmy nominated Tony Dovolani and Elena Grinenko teaching the Rumba.

World Salsa champions Yesenia Adame and Paul Barris teach the Salsa, Nick and Lena Kosovich teach the Waltz and Snow Urbin and Artem Chigvintsev teach the Samba.

Users can select from two different interactive video styles either dancing with a male or female partner or watching the steps and following along.

The professional dancer will show the basic step for each dance with the full lesson available online.

Additional lessons for new dances including Swing, Foxtrot, Bolero, Tango, Mambo and Cha-Cha will be available in the coming weeks.

"Obviously ballroom dancing is popular now and a lot of people who are fans of the dancing shows want to learn the steps to the popular dances," Mr. Flacks said. "This application is also a way for fans to connect with the dancers from their favorite shows.

"They can carry the app around with them and show people. There are no ads yet but we will be looking into that in the future."