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Yahoo partners with LSN for local content widgets

Local Solutions Network, a local mobile advertising network, is making its LSN Local Content Widgets available to consumers through Yahoo Go.

This means that Yahoo Go users will be able to access local news, weather, sports, school closings from LSN's affiliate network of 140 local media partners, including ABC, NBCU, Telemundo, McGraw Hill, Cox, Gray and Raycom.

"For mobile subscribers, LSN's new mobile widgets are the best gateway to get where they want to go on the mobile Internet," said Lee Durham, founder/CEO of LSN, Atlanta. "We are extremely pleased to partner with Yahoo to extend the capability and value subscribers can obtain from their mobile phones."

Yahoo Go is Yahoo's all-in-one mobile application, available on more than 280 devices across 19 countries.

Yahoo Go lets users enjoy the best of the Internet on their phone.

Users can send email, upload photos, download a map, search for answers, check stock quotes, or get breaking news -- all from one application on their mobile device.

To date, mobile users have downloaded applications written in Yahoo Blueprint across thousands of mobile devices from manufacturers including Research In Motion, Nokia and Motorola.

Developers can now use Yahoo to alleviate the cumbersome process of porting and rendering their application across a wide variety of devices, while also taking advantage of Yahoo's mobile distribution network and monetization capabilities.

By providing all developers and publishers access to Yahoo Blueprint and giving them the necessary tools to create new mobile content and services, Yahoo claims it is furthering its goal of enabling an open mobile ecosystem.

Yahoo Blueprint enables innovative new experiences that the company believes will drive further adoption of mobile services by millions of users around the world.

This news comes on the heels of another announcement.

A few months back LSN launched a Web-based tool to help marketers build SMS mobile marketing campaigns with interactive capabilities.

The product, Go With SMS!, is meant to help companies roll out interactive mobile promotions at a low cost within a short timeframe. SMS campaigns drive brand awareness through consumer adoption and participation.

"People are using their mobile devices to find and access things on the go at any time," Mr. Durham said. "Yahoo has a huge audience and offering our widgets to them is great reach for us."