Scripps Networks' lifestyle cable network and Web site, The Food Network, has launched a mobile application called Food Network Everyday Chef right in time for Thanksgiving.

Consumers can subscribe to the application to get recipes and meal ideas from the famed Food Network, which is distributed to more than 98 million U.S. households and averages more than 9 million unique users monthly at its Web site. Mobile media firm Airborne Mobile created the application for the Food Network.

"Four times as many mobile phones are sold than PCs and 80 percent of people now own a mobile phone," said Jerilyn Bliss, vice president of corporate communications for Scripps Networks, Knoxville, TN. "Women ages 26-54, our core demographic, are embracing the mobile lifestyle and they are solution-oriented and on the go.

"They want access to our content anytime and anywhere," she said.

Scripps Networks comprises lifestyle TV brands HGTV, Food Network, DIY Network, Fine Living Network and country music network Great American Country.

The Food Network is a cable network and a Web site that explores new and different ways to approach food -- through pop culture, competition, adventure and travel -- while increasing its emphasis on technique-based information.

"This application is ideal for people who are busy on the go and still need to cook meals," said Andy Nulman, president of Airborne Mobile, Montreal, Quebec, Canada. "It's like having a personal chef, your menu for the week and your consolidated grocery list all in one.

"It does everything except cook for you," he said.

Airborne Mobile has created mobile applications for brands such as Speed TV, NHL, Family Guy, Taco Bell, Marc Ecko Enterprises and Maxim.

The Food Network Everyday Chef mobile application gives users on-the-go access to a collection of more than 1,000 recipes that can be personalized to one's eating habits.

For example, say a user is allergic to certain types of foods.

The user is asked to set his or her food allergies and eating preferences from the "Preferences" feature in the main menu. The user will not be shown any recipes using those allergic ingredients.

To plan for the week ahead, a user can select the recipes he or she wants and plan meals using the Weekly Planner.

The handy Grocery List feature totals up everything that the consumer needs to buy, either for the whole week or the entire month.

The application lets users create a shopping list for all the meals in their meal planner.

The Food Network Everyday Chef was selected as a finalist in the "Best Handset Application" category for the global 2008 Mobile Content Awards.

Food Network Everyday Chef is available now on most U.S. carriers and through smartphone content portals Handango and Handmark.

A monthly recurring charge of $3.99 is added to the subscriber's mobile bill.

"We have been working with the Food Network for a number of years," Mr. Nulman said. "This application is mean to to act like a shopping assistant to users while they are on the go."